About Us
Madison Business Analytics is a unit of Madison World based in Bengaluru and acts as a data prospector for marketers, helps in unraveling actionable insights from existing data to disproportionately enhance the role of marketing investments. Madison Business Analytics has done projects for Airtel, Tata Tea and Microsoft along with several Madison Media clients.
We help our clients make insight-driven decisions that positively influence their business outcomes. We offer services across the entire chain of analytics - data integration, reporting, dashboard development, building statistical models and drawing scenarios that help our clients make informed decisions.
Simple and action oriented
With us, things are refreshingly different. We are passionate about making analytics simple and actionable.
Our focus areas include:
- Marketing Analytics
- CRM Analytics
- Risk Analytics
- Data Integration, Reporting and Dashboard development
