Anugrah Madison, an independent unit of Madison World, specializes in building brands beyond the urban cityscape and has made footprints across India's rural markets.
Established in 1986 as a full-service agency, Anugrah was acquired by Madison Communications in 1998. Today, Anugrah Madison is a pioneer in Rural Marketing & the founding member of the Rural Marketing Association of India.
Over the years, we have worked with FMCG brands like Mahindra, Ceat, Valvoline, Tata Motors, Colgate, Maruti, ITC, Marico, HRI (Vasmol) and CavinKare to name a few and delivered campaigns ranging from social communication to brand communication across various touchpoints.
Operating at a PAN India level, our key strengths lie in our ability to conceptualize and deliver 360 degree solutions, leverage strong in-house data resources for marketing prioritization / consumer trends and use technology in tandem with human intervention to control and manage large scale operations.
Sunny Vohra can best be described as an innovative go-getter who strives to deliver on his promises. He is a leading 'through-the-line practioner' with as many as 14 years experience in the field. His expertise spans across all areas of BTL- Events, Activation, Retail, Rural, Radio, and Integrated Marketing campaigns. He has worked in national and multi-national agencies. In his last role he was Head, Experiential Marketing for Mindshare and Team1 (a unit of GroupM and Geometry Global Encompass), responsible for national growth and expansion of the business.
Aparna comes with an overall experience of 12 years. A passionate person, she brings a jolt of energy and professionalism to every job she tackles. She is a person who always smiles no matter what the situation suggests. A stalwart who never loses her cool even in adverse conditions. This is one of her many attributes which makes her a fine marketer.
Vipul comes with an overall experience of 6 years. He has a Masters in Rural Marketing from the Indian Institute of Rural Management. He started his career from Sahej and has travelled the length and breadth of India to understand rural consumers. There is no doubt that he can tackle any task with a 'polite and patient' attitude.
Mohini comes with an overall experience of 8 years. She has worked on all the major projects of Anugrah. She has been associated with Rural Marketing since the time she started her career in 2009. Since joining Madison in 2012, she has handled dozens of integrated marketing programs for modern brands especially from the FMCG and Automobile sectors.
Partha comes with an experience of 15 years in handling PAN India operations. He is known as 'The Surgeon' as he heads the Operations department of the division. His knowledge and experience are a huge value addition to Anugrah. He is committed to delivering what the Marketing Department promises to clients and he leaves no stone unturned to do so.
With more than 19 years of experience in all aspects of the end-to-end creative process, Ramesh Bhaskaran has traversed through Radio, Television, Experiential Marketing and Outdoor Media. His problem-solving abilities and eye for detail have earned him a reputation in conceptual and visual breakthroughs. His career trajectory records more than a 100 awards across industry platforms. As National Creative Director (Madison OOH), he spearheads creative solutions in areas of Experiential Marketing, Outdoor Media, Retail, Rural, and 360-Degree Integrations.
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Anugrah Madison specializes in providing rural marketing solutions with integrated 360 degree media plans. Our core offerings include: