Platinum OOH is our second offering in Out-of-Home. The focus is on innovative Out-of-Home Media solutions. Platinum Outdoor currently works for several clients like Tata Motors and Samsung among others. It has offices across India with a team of 100 professionals that is headed by Dipankar Sanyal, CEO.
Platinum, the brave, edgy and innovative OOH agency, has carved a niche for itself as one of the country’s most experimentative OOH partners with domain experience spanning over a decade.
As a part of Madison World, India’s largest home-gown communications group, Platinum has successfully delivered award-winning integrated OOH solutions across conventional and new-age media.
Platinum’s expert OOH solutions & offerings comprise of:
Platinum Outdoor & MRP
Platinum OOH
Platinum OOH
Platinum OOH
Madison OOH
Dipankar has been in the OOH industry for over two decades, having worked with some of the leading agencies in the advertising industry like RK Swamy BBDO, Zenith OptiMedia, Portland and Selvel Vantage Group. He has been associated with Madison for the last 13 years, where he oversaw and managed client-relationships across categories. Some of his marquee brands include ITC, Coca Cola, TATA Docomo, Essel Group and Tata Motors. Under his leadership, MOMS planned and executed the BJP OOH campaign across 8 states. He then took over & turned around Platinum into a sharper, result-oriented award-winning agency in the last 2 years.
Irshad, a Mumbaite, is a young energetic professional with over 17 years of work experience in the OOH field. He graduated in Mass Media from Mumbai University and began his career with a media owner in Mumbai.
He then joined as part of the growing team at Madison Outdoor (MOMS) in 2006, where his career begun shaping along with success of the organization, given how adept he was at understanding the client’s precise needs. He eventually took up the challenge of spearheading the core team at the regional level to reboot the operations for Platinum Outdoor in 2015.
He is currently focused on translating the client’s visibility requirements in the West region for Platinum Outdoor. A few esteemed clients managed by him are Tata Motors, Kotak Mahindra Bank, Viacom 18 and TBZ.
After completing his MBA from Rajasthan University, Raveesh worked with Bates till 2008 handling Tata Teleservices. He joined Madison in 2009 and started off by handling Tata Teleservices Delhi circle and then slowly moved into handling other key clients like NACO, Aircel, Zee, Assam Tourism, etc. He has been instrumental in growing Platinum North.
Shankar is a graduate from Kolkata University and has 13 years of experience in the Eastern market. He joined Madison in 2016 as Sr. Business Manager. He has handled clients like ABP Group, Future Retail, Future Lifestyle, Westside and HDFC Bank. He was also associated with Gujarat Lions, an IPL Team as Venue Manager in 2015.
With more than 19 years of experience in all aspects of the end-to-end creative process, Ramesh Bhaskaran has traversed through Radio, Television, Experiential Marketing and Outdoor Media. His problem-solving abilities and eye for detail have earned him a reputation in conceptual and visual breakthroughs. His career trajectory records more than a 100 awards across industry platforms. As National Creative Director (Madison OOH), he spearheads creative solutions in areas of Experiential Marketing, Outdoor Media, Retail, Rural, and 360-Degree Integrations.
When it comes to innovations, we have consistently delivered those that have been impactful in terms of meeting the client objectives and securing a high ROI. Not surprising, therefore, that we are a much-awarded OOH Agency.
Category: Innovative Creation of a New Medium - Non Metro
Campaign: Har Pal Ujjwal
Brand: TATA Salt
Category: Synergy Award
Campaign: Much more than words!
Brand: Zomato
Category: Best Outdoor Plan: Strategy - Metro
Campaign: Much more than words!
Brand: Zomato
Category: Best Social Development campaign of the year
Campaign: Har Pal Ujjwal
Brand: TATA Salt
Category: Best product/Service launch event
Campaign: TATA HEXA - Power Pull
Brand: TATA - Tata Motors
Category: Public & Social Service
Campaign: TATA HEXA - Power Pull
Brand: TATA - Tata Motors
Category: Best use of digital marketing for an event or activation
Campaign: Pump Sessions
Brand: Reebok
Category: Automotive
Campaign: TATA HEXA - Whatever it Takes and More
Brand: TATA - Tata Motors
Category: Public & Social Service
Campaign: Condom - Ek Achi Aadat
Brand: NACO
Category: Innovation of the Year
Campaign: Signalling a Better Tomorrow!
Brand: NACO
Category: Campaign of the Year
Campaign: TATA HEXA - Whatever it Takes and More
Brand: TATA - Tata Motors
Category: Best Use of Ambient Media
Campaign: A Bus Stop to Stop AIDS!
Brand: NACO
Category: Best Format Innovation
Campaign: TATA HEXA - Power Pull
Brand: TATA - Tata Motors
Category: Innovative use of existing medium
Campaign: HEXA - Whatever It Takes
Brand: TATA - Tata Motors
Category: Automobiles
Campaign: HEXA - Whatever It Takes
Brand: TATA - Tata Motors
Category: Most Effective Outdoor Plan
Campaign: TIAGO - Its Fantastico!
Brand: TATA - Tata Motors
Category: Automobiles
Campaign: TIAGO - Up Above The World So High
Brand: TATA - Tata Motors
Category: OOH CREATIVE AGENCY OF THE YEAR
Campaign: -
Brand: -
Category: OOH MEDIA AGENCY OF THE YEAR
Campaign: -
Brand: -
Category: OOH CAMPAIGN OF THE YEAR - TATA HEXA
Campaign: -
Brand: TATA - Tata Motors
Category: OOH ADVERTISER OF THE YEAR - TATA MOTORS
Campaign: -
Brand: TATA - Tata Motors
Category: Street Furniture
Campaign: Siyaasat-on-the-go Bus Shelter
Brand: Epic
Category: Entertainment & Media
Campaign: Daanav Hunters - Daanavs V/S Maanavs
Brand: Epic
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