MOMS and Platinum Outdoor are two outdoor specialist agencies of Madison World.
Arguably the largest Outdoor agency group in the country we have worked with clients like Tata Motors, Parle Agro, Raymond, Asian Paints, Samsung, Kotak, Aditya Birla Capital, Sony, Bluestar, amongst others.
We have a suite of high-tech, data-based tools like Madison Traffic Count, Madison Vu-On-Street, Madison Vicinity and Madison Maxemiser which offer exclusive viewership figures for each site and total plan deliveries.
With offices across India and a team of over 150 outdoor professionals, Madison Outdoor is a one stop solution for any OOH solution for any advertiser.
Services
1
Strategy & Planning
Work
Leadership
Dipankar has been in Out of Home Industry for last 25 years, having worked with leading agencies like Selvel Vantage group, Portland, Zenith Optimedia. A Madison Group veteran of 20 + years, he has rich experience in handling large AOR clients like Vodafone Idea, Coca Cola, Tata Motors, Essel group and BJP among many others.
Dipankar Sanyal
CEO, Platinum Outdoor and MRP
Jayesh is a computer science graduate, but the lure of Media made him start his career with the OOH industry. He started his working life in Sales with TDI, marketing sites at Airports, but soon thereafter moved to MOMS and soon mastered the art and science of Outdoor Planning and Buying. One of the oldest members of the MOMS team, having joined in 2003, he has handled reputed clients across almost all categories that use OOH. Jayesh focusses on Client Delight and delivers high ROI to his clients which has helped him rise to the position of CEO in MOMS.
Jayesh Yagnik
CEO, MOMS Outdoor
Raveesh has been a distinguished member of Platinum Outdoor for over 15 years, where he oversees the North and East regions for Platinum Outdoor. Before joining Platinum Outdoor, Raveesh honed his expertise at Ogilvy, where he successfully managed a portfolio of high-profile clients.
Raveesh Sharma
Vice President, Platinum Outdoor, North & East
Tools
Core media operations system. A robust and secure system that manages entire media process from planning to invoicing for all media.
Consumer journey database and planning guide. Tool helps planner to identify media choices by lifestage of brand and consumer journey stage in focus.
Quick and automated computation and tracking of of CPRP for TV plans with data from core ops and BARC.
Digital Multiplatform Reach Estimator. Tool to gauge unduplicated reach and frequency at pre-planning stage within OTT/Digital Platforms
Computes optimal frequency required based on brand, category, media and audience parameters. Uses 35 distinct parameters, and computes based on user supplied values of relative importance and parameter specific scores.
Access controlled portal for quick access to various tools
Computes ROI for response led campaigns, through deep analysis of campaign and response data , to find ROI on various parameters.
Core media operations system. A robust and secure system that manages entire media process from planning to invoicing for all media.
Consumer journey database and planning guide. Tool helps planner to identify media choices by lifestage of brand and consumer journey stage in focus.
Quick and automated computation and tracking of of CPRP for TV plans with data from core ops and BARC.
Digital Multiplatform Reach Estimator. Tool to gauge unduplicated reach and frequency at pre-planning stage within OTT/Digital Platforms
Computes optimal frequency required based on brand, category, media and audience parameters. Uses 35 distinct parameters, and computes based on user supplied values of relative importance and parameter specific scores.
Access controlled portal for quick access to various tools
Computes ROI for response led campaigns, through deep analysis of campaign and response data , to find ROI on various parameters.
Automate the complete TV planning workflow with modules for brief and budget tracking, plan evaluation, inventory allocation scheduling and campaign monitoring
Reporting data warehouse for quick access to multiple years of operational data across media with intrgrated dashboards and analysers.
Compute MultiMedia Reach and Frequency to help build multi media plans
Fully automated competetion tracking system across muliple media. Includes automated data extraction, formatted reports, and granular data for analysis.
Track top advertisors by ranked by spends, consumed inventory or channel share
Automated client and vendor onboarding system, linked to core operations
Automate the complete TV planning workflow with modules for brief and budget tracking, plan evaluation, inventory allocation scheduling and campaign monitoring
Reporting data warehouse for quick access to multiple years of operational data across media with intrgrated dashboards and analysers.
Compute MultiMedia Reach and Frequency to help build multi media plans
Fully automated competetion tracking system across muliple media. Includes automated data extraction, formatted reports, and granular data for analysis.
Track top advertisors by ranked by spends, consumed inventory or channel share
Automated client and vendor onboarding system, linked to core operations