About Us

Platinum, the brave, edgy and innovative OOH agency, has carved a niche for itself as one of the country’s most experimentative OOH partners with domain experience spanning over a decade.

As a part of Madison World, India’s largest home-gown communications group, Platinum has successfully delivered award-winning integrated OOH solutions across conventional and new-age media.

Platinum’s expert OOH solutions & offerings comprise of:

• Business & Client Services – A highly experienced client servicing team having handled a wide spectrum of categories. This would include high reach categories like telecom, FMCG, banking and insurance, etc. catering deep down the pop strata to city level requirements for retail clients.
• Knowledge Mining and Analytics – A team of OOH analysts and strategists to deliver intuitive-cum-tool-based strategies unique to categories and their audiences.
• Buying - Localised buying, deriving benefits of local knowledge, yet controlled centrally through channel strategy & the proprietary tool, Madison Outwise for price-benchmarking.
• Creative Ideation - Platinum has access, along with MOMS to a highly creative, dedicated, centralised team, that has over the years gained expertise in crafting impactful solutions for OOH.
• Implementation & Monitoring - A process-oriented implementation that allows the quickest TAT for our campaigns across all-tier markets. Real-time monitoring is conducted through our proprietary, mobile-based app called Madison Eye-on-Street.
• Pre and Post Campaign Evaluation - All campaigns are evaluated in the pre-planning stage through our proprietary tool and the deliveries are re-evaluated post the implementation.

People

Work

Innovations

When it comes to innovations, we have consistently delivered those that have been impactful in terms of meeting the client objectives and securing a high ROI. Not surprising, therefore, that we are a much-awarded OOH Agency.

• The first ever record-making feat planned and executed for Tata Motors in India by towing the 43 tonner Boeing 737 with the newly launched Tata Hexa.
• The first ever larger-than-life 3D replica of TATA Tiago mounted on a billboard with sky-trackers, making it an unforgettable sight.
• The first ever display of an actual 3-tonne SUV, Tata Hexa on asymmetric trusses at Mahim Causeway, Mumbai.
• The first ever use of traffic signal lights with synchronised contextual messaging for NACO to increase condom usage for safe sex.
• The first ever branded nimbu-mirchi totem used symbolically to spread awareness about Daanav Hunters - one of Epic's marquee shows.
• Quirky, not preachy: the first to replace lighters at paan-beedi shops with Kwiknik chewing gum to encourage smokers to quit.
• The first ever live car installation breaking a faux brick-wall to cue toughness, for Volkswagen Polo.
• The first ever 3D motion sensor based faux paparazzi panels at the press meet for Blender’s Pride Fashion Tour.

Awards