Get all the latest newsworthy happenings in and around the Madison World.
Sam Balsara on the immutable laws of Advertising & life
PMAR2024 highlights by Sam Balsara, Chairman, Madison World
Pitch Madison Advertising Report 2024
#e4mTVFirst Conference : Session on 'Why Large Advertisers Prefer TV First?'
In ad-tech, be agile and pragmatic: says Rob Norman, adviser, Madison Media
Madison Media brings renowned Attention metrics pioneer - Prof. Karen Nelson-Field to its clients for an exclusive presentation
Learnings from the E-Commerce Festive Sales 2023 – By Saurabh Tyagi and Vinod Monubol
Sam Balsara, Chairman, Madison World inspires the audience with his acceptance speech
‘MADISON IS AN INCREDIBLY FOCUSED AGENCY’ – Rob Norman, Sam Balsara and Vikram Sakhuja interview with IMPACT
India - The Global Capital of Print Adex
“Breaking the Old Mould” Media Agencies Panel Discussion at Goafest 2023
"How to sprinkle stardust" | Vikram Sakhuja’s keynote address at the Brands & Entertainment on June 14, 2023, Mumbai
BTTV At GoaFest'23 | Exclusive Interview With Sam Balsara, Chairman, Madison World
BTTV At Goafest 23: Vikram Sakhuja Exclusive
‘'Conversational Marketing in the Age of AI’ | Vikram Sakhuja’s speech at the DMA Asia Brandmasters on April 7, 2023, Mumbai
#PMAR2023: Vikram Sakhuja, Madison Media and OOH on 'Sense and Nonsense in our Media World'.
PMAR2023 highlights by Sam Balsara, Chairman, Madison World
#PMAR2023: Panel Discussion on Continued Growth of Linear TV in today's media landscape.
#PMAR2023: Are Advertisers undervaluing the role and importance of IMC?
#PMAR2023: Nagaraj Krishnamurthy, Madison addressing a special topic Media Planning in a Video World
Pitch Madison Advertising Report 2023
Sam Balsara delivers the Keynote Address on ‘The Media Agency of Tomorrow’ at e4m Confluence: The Media Investments Summit 2022
Sam Balsara delivers the Keynote Address at World Out-Of-Home Congress Asia Pac Region, in Kuala Lumpur
HiveMinds Hosts an interesting panel discussion amongst Madison World women leaders and clients on Women's Day – Success doesn't come to you, you go to it!
Pitch Madison Advertising Report 2022 – Highlights: Sam Balsara, Chairman, Madison World
The New Marketing Play Book: Sudhir Sitapati, MD and CEO · Godrej Consumer Products Limited
New Perspectives in Media Planning: Nagaraj Krishnamurthy, Madison Media
Does the Stock market reward Brands who sacrifice Brand Building for short term profits?
5 Golden rules to generate ecommerce: Jyothirmayee, CEO HiveMinds
Connected TV, a powerful addition to marketers toolbox
The need of the hour: Credible Numbers, Authentic Sources.
The Pitch Madison Advertising Report 2022
How PR has changed during the pandemic – Varun Bhardwaj, Madison PR shares his take
After Covid How to realize the potential for rural markets? Anugrah Madison writes for WARC
Beware of tech controlling your choices – Column by Vikram Sakhuja
‘We are in the business of Value Creation for Brands,” says Vishal Chinchankar in an interview with IMPACT Magazine
“A few pandemic years won’t count for much in a medium’s life in the long term,” says Sam Balsara
“We should brace ourselves for class 2 Rapids and not a roller coaster,” says Vikram Sakhuja
“We build our own propriety tool on probabilistic modelling to get the right measures,” Vishal Chinchankar in an interview with MediaNews4U
How to bring back credibility into News Ratings – Hear Mr. Avinash Pandey at the Pitch Madison Ad Report 2021
Getting Print, Outdoor and Radio back to Good Times – Hear Ms. Apurva Purohit at the Pitch Madison Ad Report 2021
The challenges and opportunities in Digital – Hear Mr. Ajit Varghese at the Pitch Madison Ad Report 2021
What the future holds for the Indian media industry – Hear Mr. Uday Shankar at the Pitch Madison Ad Report 2021
The Pitch Madison Ad Report 2021 Published Report
OOH Marketing trends that re-define the hoarding in 2021
The Way Forward for Brands and Media Agencies
The reality check on 2020 by Vikram Sakhuja, Partner & Group CEO, Madison Media and OOH
Pitch Madison Advertising Report 2020 - Mid year review
The Pitch Madison Ad Report Mid Year Review Press Release
Interview: Impact of Covid-19 on the Media and Entertainment Industry
Interview: S02, Episode 07 – The Brand Called You
Interview: COVID-19 – Not a time to Panic but a time to rebuild
Interview: Digital technologies have spawned new tools for site and media selection
Interview: We use various tools for location mapping, media selection, creative visualisation
Marketing Playbook to Address
Efficiency vs Effectiveness
Interview: #DigitalDialogue: Digital innovation & transformation is on overdrive – Vishal Chinchankar
Authored Article: Brands must hang in there and ride out the pandemic
Agency Feature: Madison PR
Authored Article: The Five Lessons I Learnt from the Lockdown
#e4mWebinar: Data-Driven Marketing Mindset
Sam Balsara in a panel discussion on ‘How to revive the economy’
Vikram Sakhuja in a panel discussion on ‘Digital Advertising: The good, the bad, the ugly
#e4mWebinar: Outdoor Advertising: Going into Reboot Mode
Bhamini Painter, HR Director in a panel discussion on Work from Home a myth for non-IT Companies
Madison Media is featured in Top 5 Global independent agencies of the world
#MediaMinds2 | advertisers must make ethical call on pandering to sensationalism: Vikram Sakhuja
My CARAVAN of Musings
Reclaiming The City
Is 2020 the year of news?
Post Covid-19: Retail spaces poised to go all-in on Digital
Media during times of COVID-19
Do you have a treasure in your archives?
Sam Balsara in conversation with Dr. Atish Chattopadhyay
Tackling the challenges of rebuilding business in the face of the Covid-19 crisis
Keynote on ‘The Blueprint of Agencies to navigate through these unprecedented times’
Create value wherever life places you
Post COIVD-19 Marketing in Tier 2 & 3 Cities
Taking the Museum to the People
#e4mWebinar: Solidarity in the Times of Adversity
I strongly believe that we should see a “V” shape recovery, and not a “bath-tub” shape recovery
COVID19 – Not a time to panic, but a time to rebuild
Covid-19 a black swan event; consumer trust more important than short-term sales: Madison’s Vikram Sakhuja
Wanted: ‘Robust plan to bring the retail industry to normalcy’ : Arti Singh
With great adversity comes great opportunity
Will the 21-day lockdown change the way Indians consume news?
Tribute: Goodbye, My Friend Goutam!
Media Agencies: Navigating the Unpredictable Times
The Big Morning Show – 92.7 Big FM
Necessity is the mother of invention: Jayesh Yagnik, CEO, MOMS
Focus on the positive changes taking place
Afaqs Reporter: The Planner’s Special Publishers should open themselves to third party monitoring
Why the Disney+ launch has not ticked my Netflix genes
Truly successful brands think long-term
Afaqs Reporter: The Planner’s Special The rural market is mirroring the urban market…
How prepared are AD agencies for the pandemic?
Michael Menezes Knowledge Series: Lessons From My Life
Storyboard: Madison’s Sam Balsara talks about business in times of COVID-19
Sam Balsara on Brand Equity on ET NOW
#e4mWebinar: News – Trust, Authenticity and its unparalleled role in current times
Sam Balsara's Interview with Flo Kolkata: How to build a brand
Madison World teams in training to gear up for the challenging times
The Road to Recovery
Afaqs Reporter: The Planner’s Special I wish clients would set joint KPIs and work collaboratively
Afaqs Reporter: The Planner’s Special The planner is almost a marketing resource for the brand
Afaqs Reporter: The Planner’s Special I want clients to involve outdoor agencies at the stage of annual planning
Afaqs Reporter: The Planner’s Special People are increasingly creating their own ‘media menus’
A Date that I would like to repeat one day with my kids
Selling a Dream over a Cuppa
It was a coffee that got Madison going in 1988
A memorable 'Phainti Hui' coffee at my first meeting with Simmi
Lara Balsara Vajifdar was a part of Adgully's Women Disruptors Summit
Sam Balsara featured in Mid-day
Vikram Sakhuja, Dipankar Sanyal and Jayesh Yagnik - E4M OOH Most Influential List 2020
Deepa Gupta, Aparna Tandon, Irshad Chippa, Prosenjit Datta and Sanket Parab - Top 40 under 40 in OOH
Click-bait digital fraud bleeding ad industry
How the state of Kerala is using communication to calm the public while fighting Covid19
Covid-19 a black swan event; consumer trust more important than short-term sales: Madison’s Vikram Sakhuja
Sam Balsara and Vikram Sakhuja discuss #PMAR2020 with Brand Equity on ET Now
Vikram Sakhuja discusses the recently released #PMAR2020 with Anuradha SenGupta of CNBC TV18
Pitch Madison Advertising Report 2020
Demystifying and Preventing Ad Fraud in Digital
2020 for Media: How to seek opportunities in an uncertain year
The cookie crumbles: What Google’s privacy measures mean for digital marketing
Despite slowdown, Digital to show growth of 28-30% - Kosal Malladi, Madison Media
Right Tools put metric in the madness: Jayesh Yagnik, MOMS
Madison Media Matters - Marketing Playbook to Address a Slowdown
Vikram Sakhuja and Vishal Chinchankar talk about DATASK to Impact Magazine
In 2020, Programmatic Advertising will grow via digital, TV & outdoor
Dynamics of a short attention span world
Lara Balsara Vajifdar awarded 40 under 40 by Impact Magazine
Reputation Today in Conversation with Madhu Chhibber
Shopper marketing plays a key role in smart buying, says Arti Singh, Vice President, MRP
Road to 2020: Points to keep in mind to plan an effective performance marketing campaign
Vikram Sakhuja addresses MMA 2019 on 'how to win in mobile'
How to connect to audiences in today’s world - Sam Balsara addresses CII International Brand Summit, Chennai 2019
Madison OOH wins 7 awards at Exchange4Media Neons 2019!
Presentation on Pitch Madison Advertising Report 2019 by Sam Balsara
Brandcomm PR wins 1 Gold and 1 Silver award at E4M’s IPRCAA 2018 awards for The Akshaya Patra Foundation.
Vikram Sakhuja features in Social Samosa #MegaIcons
Vikram Sakhuja appointed Chairman of MRUC’s IRS Technical Committee
Sam Balsara inducted in IAA Hall of Fame
Madison Media is 2nd Most Powerful Media Agency in India – say ET Brand Equity Reckoner 2018
Madison Media scores big in Agency Scope
Innovations in OOH play a big role
Madison Media is Agency of the Year at Maddies 2018
Madison OOH wins highest number of metals at OAA 2018 – Wins 1 Gold, 3 Silvers, 9 Bronze metals
Madison PR wins Diamond Sabre for ITC Foods Aashirvaad Atta
Madison Media wins 1 Gold, 1 Silver & 2 Bronze at E4M’s Maddies Awards 2017
EMVIEs 2017: Madison Media Wins Grand EMVIE
Sam Balsara wins Media Ace 2017 – Hallmark of the Year Award
Madison OOH is Most Awarded Agency at Outdoor Advertising Awards
Madison Media Plus wins 100 crore Uber account
Madison Media wins 10 Silver’s & 3 Bronze at Prime Time Awards 2017
Madison Media wins TV Agency of the Year at Prime Time Awards 2017
Madison Pitch ad report 2017 released-12.5% growth in 2016 and projected 13.5% growth in 2017
Madison Media wins Titan AoR in multi agency pitch
Madison Media wins 2 Golds, 2 Silvers & 5 Bronze at Emvies 2016
Madison Media wins 5 metals at DMA Echo Awards 2016
Sam Balsara's Business India Article
Madison Media wins Timesjobs.com Media AOR
Madison BMB wins 1 Gold, 3 Silvers & 2 Bronze at E4M’s Ink Awards 2016
Madison BMB wins Ad Agency of the Year at E4M’s Ink Awards 2016
Madison Media wins 2 Golds, 1 Silver & 1 Bronze at Big Bang Awards 2016
Madison Media wins 1 Gold & 1 Silver at E4M’s Maddies Awards 2016
Madison Media Infinity along with Client Godrej are the Runner-Up champions at Star Sports Clash of the Baddies
Madison Media Omega becomes Champions at Star Sports Clash of the Baddies
Madison Media appoints Vinay Hegde as Sr. Vice President Buying based in Mumbai
Madison BMB creates new TVC for Vistaprint
Madison Media wins NestAway Media AOR
Madison Media wins covered Titan AOR in multi agency pitch
Sam Balsara reminises the journey of media agencies on Business Standard's 40th anniversary
Mr. Sam Balsara talks to Impact Magazine on getting Vikram on board
Mr. Sam Balsara talks to CNBC Storyboard on Vikram Sakhuja joining Madison
Madison Media does a Hatrick – wins Print Media Agency of the Year, Media Agency of the Year and Radio Media Agency of the Year.
LEADERSPEAK with Vikram Sakhuja
Dixcy returns to Madison Media Sigma
Platinum Outdoor launches Tata’s Hexa with a Bang
Madison Media is Radio Media Agency of the Year at Golden Mikes for 3rd consecutive row
Madison Media ranked No.2 in list of Top Media Agencies by Economic Times, Brand Equity Agency Reckoner 2016
Madison Media wins 3 Silver’s and 4 Bronze at Golden Mike Awards 2016
Platinum Outdoor puts a giant Tata Motor's Tiago car on a hoarding
Madison OOH wins 7 Awards in OAC Awards 2016
THE REAL SAM by Debraj Tripathy, CEO of MediaCom
Impact Magazine does a Cover Feature on MADISON NEXT.
Sam Balsara talks to Ritesh Agarwal, Founder - OYO Rooms at International Advertising Association, India Chapter’s Silver Jubilee Summit at Kochi
6 months into joining Madison World, Vikram Sakhuja gets up close and personal in an interview with DNA
Sam Balsara's Business India Article
Madison Media wins 5 metals at DMA Echo Awards 2016
In conversation with Vikram Sakhuja - a LEADERSPEAK interview with MediaNews4U
Building Agency brand through collaborations and partnerships – Himalayan Times, Nepal
In an interview with Mint, Sam Balsara highlights that Safe Advertising is a Mistake
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