Tools

iengine Madison Media's new brand positioning - iEngine

Madison Media has an in-house software team that works to develop indigenous tools and software to help media planners and buyers. Some tools developed include:

  • MADISON PROGRAMME PREDICTOR
    - a tool that predicts the ratings of new programmes on television
  • M:SPECTRA
    - a tool that evaluates and optimises multi media plans vs the current single media packages
  • MADISON DEMOGRAPHIC DEFINER
    -a tool that identifies and defines target audience profile beyond sheer demographics
  • AWACS
    - a tool that tracks and alerts planners of under deliveries
  • RADIUM
    - a tool that evaluates radio plans using NRS for non-ILT markets
  • M:IMPACT
    - a tool that helps in quantifying IMPACT GRPs
  • M:CUBE
    - helps in maximizing media ROI
  • M: DELTA Matrix
    - helps in measuring media responsiveness
  • TOWN & COUNTRY
    - helps in harnessing the potential of small towns in India through SCRs
  • IMPACT MODELLING
    - helps in segmenting ads by copy strength
  • ADSTOCK MODELLING
    - helps in quantifying decay rate and can also be used for scheduling
  • RESPONSE MODELLING
    - helps in understanding the relationship between media inputs & output measures such as call-ins, walk-ins etc
  • MULTIVARIATE ANALYSIS
    - attempts to map consumer insights and the delivery mechanism