Madison World is a diversified Communications Group founded in 1988 that today boasts of 24 Business Units across 11 specialized functions of Advertising, Media, Business Analytics, Outdoor, Activation, Events, PR, Retail, Entertainment, Mobile and Sports. The Group employs over a 1,000 communication professional across offices in India, Sri Lanka and Thailand. The gross billing of Madison World is around Rs. 3000 crores.
Our vision is simply to be the best Communications Agency by using our insights, experience, expertise, creativity, environment knowledge and business sense to increase our clients' profits in a sustainable way.
What makes Madison unique and binds all Madisonites across units together are the Madison Values:
Our dynamic teams comprising of over 1000 communication professionals,
are led by some of the Industry’s most revered personalities.
Sam has around 45 years of experience in marketing, advertising and media. Before setting up Madison in 1988, he spent 16 years working across companies like Sarabhai’s, Cadbury, Contract and Mudra. He has been rated the most influential person in media by The Economic Times Brand Equity Ad Agency Reckoner since the inception of the report. He is also the recipient of the AAAI Lifetime Achievement Award.
An IIT Delhi and IIM Kolkata alumni, Vikram has over 28 years experience in Marketing (P&G, Coca Cola), Media (Star TV) and Advertising (Group M, Maxus). Some of his previous positions include - Global CEO, Maxus Worldwide based in New York; Group Strategic Director, Group M, London and Managing Director/CEO, Mindshare, South Asia. He has been on the shortlist thrice for Impact Person of the Year and was also part of Mumbai’s 50 most influential people by DNA in 2007.
Lara completed her Masters in Marketing from Bristol in UK and joined Madison in 2004 as a Management Trainee. Having worked across Madison’s various functions, she has played a pivotal role in diversifying the Group into newer areas of Communication. She is also in charge of organization building.
With over 2 decades of experience across agencies like HTA, Enterprise, Contract and Madison BMB, Raj continues to be hungry for new challenges. He has over 300 awards to his credit and is a regular invitee at Award Juries in India and abroad. Notably, he was Jury member at Cannes Lions 2011 and Jury Chair at Abbys 2016-17. The Economic Times Brand Equity Agency Reckoner ranks him among the Top 20 Creative Directors in India and Media Magazine among Top 100 Creative Directors in Asia Pacific. Raj has been involved in award-winning campaigns for Cadbury (Celebrations, Halls, Eclairs), Shoppers Stop, HSBC, Asian Paints, Askme.com and NIIT as RCD (Mumbai & South) at Contract Advertising and for HyperCITY, Jiyo Parsi, CarTrade, Vistaprint and Radio One at Madison BMB.
Paresh is an MBA graduate with a Public Affairs Certification from Hong Kong University. He has 30 years of experience in Marketing & Sales, Corporate Communications and Public Relations. He has been at the helm of Brand Building and Management at Raymonds, Wockhardt & SmithKline Beecham. He has been Chief Communications Officer at Ranbaxy, Hindustan Unilever / Unilever and RIL before joining Madison PR in 2012. He’s been on the Jury of Cannes and most key award platforms. He serves the board of PRCAI and is the Chief Advisor to Round Table India, an NGO that builds schools for the underprivileged.
Dipankar has been in the OOH industry for over two decades, having worked with some of the leading agencies in the advertising industry like RK Swamy BBDO, Zenith OptiMedia, Portland and Selvel Vantage Group. He has been associated with Madison for the last 13 years, where he oversaw and managed client-relationships across categories. Some of his marquee brands include ITC, Coca Cola, TATA Docomo, Essel Group and Tata Motors. Under his leadership, MOMS planned and executed the BJP OOH campaign across 8 states. He then took over & turned around Platinum into a sharper, result-oriented award-winning agency in the last 2 years.
Jayesh, with over 18 years of domain experience, started his career with MOMS and eventually grew into the role of heading the organisation nationally. He has worked with clients across categories including Asian Paints, Raymonds, OPPO, Kotak Bank, India Bulls, Bandhan Bank, Godrej, Marico, Pidilite, Toyota, and many others.
Sunny Vohra can best be described as an innovative go-getter who strives to deliver on his promises. He is a leading 'through-the-line practioner' with as many as 14 years experience in the field. His expertise spans across all areas of BTL- Events, Activation, Retail, Rural, Radio, and Integrated Marketing campaigns. He has worked in national and multi-national agencies. In his last role he was Head, Experiential Marketing for Mindshare and Team1 (a unit of GroupM and Geometry Global Encompass), responsible for national growth and expansion of the business.
A Management Graduate from Narsee Monjee Institution of Management Studies, Darshana Bhalla has over 18 years of experience working in organizations like Indian Express Newspapers, Sony Entertainment Television, etc. She founded a company called TeamWorks for Entertainment-associated Advertising (that has associated successfully with films like Chalte Chalte, Main Hoon Naa, Kyun! Ho Gaya Na,etc.). This company is now a JV called MATES and is part of Madison World.
Chetan Borkar is a Chartered Accountant and has been associated with Madison World as the CFO since October 2017. He carries a rich experience of over 20 Years of which 15 years plus has been with media and advertising industry with Primetime Media, McCann Erickson India, DDB Mudra group and Direxions Global Solutions. His experience encompasses the Finance, Commercial & Legal functions. He is an avid traveller, loves music and is an ardent follower of the Art of Living.
A snapshot of our eventful 29-year old journey.
March 21, 1988: Began with Godrej & Nelco accounts.
Launched Cinthol Lime which made a phenomenal impact in marketplace with 5.3% market share in premium market in first month.
Grew steadily, increasing seven-fold billings in 5 years.
Tied-up with DMB&B. Added P&G brands Vicks & Whisper. Moved Whisper's share from 27% to 47% despite premium pricing, making it market leader.
Added Philips DAP account.
Won Buying AOR of P&G.
Adopted Concept of Unitisation.
Won Buying AOR of Tata Tea.
Won Coke Buying AOR.
Won Buying AOR of Godrej.
Madison Media opens in Delhi.
Outdoor company called Out- Sel started.
Rural unit, Anugrah Madison begun.
Madison Media opens in Bangalore with BPL Group AOR.
Retained Coke AOR in pitch and won planning.
Lost Cinthol creative account.
Parted company with DMB&B.
Vicks & Whisper accounts moved out because of parting with DMB&B.
Retained P&G Buying AOR.
PR Unit starts independent operations.
Won Maruti (TV) AOR, Perfetti van Melle AOR, Godrej planning AOR.
Madison Media Research Centre starts operations.
New Outdoor unit - MOMS commences operations as independent company. Wins ZEE TV, VIP, Delsey and HBO.
Madison Creative commences operations in Delhi.
PR wins Sify, TBZ, Swagelok accounts among others; PR network expanded to Indore, Chandigarh, Pune.
Lost Tata Tea AOR because of Tata Group consolidation.
Madison Media won ESSEL/ Playwin /Zee AOR.
Merchandising unit (MMS) commences operations as independent company. Wins business of Airtel, Samsung & Shaw Wallace.
Madison Creative wins Red Bull account.
Madison Media wins Kotak Mahindra, Asian Paints, Cadbury AOR
Brand Equity ranks Madison Media as the second best Media Planning and Buying agency.
Media wins Airtel AOR.
Anugrah opens office in Mumbai.
Madison Dream Year launched.
New in-film unit (MATES) starts operations.
Merchandising unit re-branded as Madison Retail Paradigm.
Madison Media becomes India’s Most Admired Media Agency, according to the Brand Equity Ad Agency Reckoner 2005.
Sam Balsara nominated on Media Jury at International Advertising Festival, Cannes 2005.
MATES starts celebrity management division, signs on Akshay Kumar.
Madison PR starts Media Training Capsule and Design Cell.
Madison Media becomes the first Media agency to bring home not one but two Cannes Media Lions Awards for work done on Cadbury and P&G.
Events take Madison International; Madison invests in Thai Events Company Penada.
Madison starts second Outdoor Agency - PLATINUM OUTDOOR.
Madison acquires a stake in Professional Management Group, India's first Sports Marketing Company founded by Sunil Gavaskar; marking an entry into Sports Management.
Madison Media ranked No.1 Media Agency again by Brand Equity Ad Agency Reckoner 2007!
Madison Media starts operations in Sri Lanka and wins Airtel and Britannia accounts.
Sam Balsara acquires a majority stake in WPP's Mediacom operations in India and Mediacom wins P&G's media planning and buying business.
Madison announces the launch of second Media Agency PLATINUM MEDIA; to commence operations in the last quarter of 2008.
Madison World announces the launch of PLATINUM PR.
Madison World wins at Festival of Media Awards, Valencia – Best Communication Strategy for BBC World Service Trust, Condoms Campaign.
Madison Media wins 1 Bronze Media Lion Award at Cannes for BBC World Service Trust, Condoms Campaign under Best Use of Mixed Media.
Madison World brings Trevor Beattie to India, launches a 50-50 JV with Trevor Beattie's BMB to launch BMB in India.
MOMS launches IES – Integrated Experiential Solutions.
Madison World launches new media brand CREST to handle ITC media planning and buying AOR.
Madison World launches Madison Business Analytics and Madison Digital
PMG signs up Abhinav Bindra for Sports Celebrity Management and MATES signs up John Abraham.
Madison World evolves a 4 pillar strategy of: Automation, Ideation, Digitilization, Diversity.
Anugrah Madison celebrates its 25th Anniversary and launches AMRA - Anugrah Madison Rural Academy
Gautam Kiyawat joins Madison Media Group as CEO.
Paresh Chaudhry joins Madison PR as CEO; Veena Gidwani retires after twelve years of driving growth at Madison.
PR Raj Nair joins BMB as Chief Creative Officer.
Madison Media wins Grand Emvie, Media Client of the Year for Cadbury and 8 Golds , 5 Silvers and 2 Bronze.
Madison PR wins Glaxo Smith Kline, Games 24X7.com, Garuda Food, Hilton, Hygienic Research Institute and Star CJ, Sketchers, Grover Wines accounts.
Madison PR starts office in Hyderabad.
Sam Balsara wins IAA Leadership award for Media Agency Head of the Year.
MADISON WORLD celebrates its Silver Jubilee on March 21, 2013.
Madison PR awarded 'PR Agency of the Year 2013'.
Madison World starts The Football Edge, a JV with Noomi Mehta and Baichung Bhutia.
Madison Media ranked no.2 Media Agency in Brand Equity for the 5th year.
Madison PR wins 'Company of the Year' award at the CMO Asia Awards.
Madison Media helps BJP get landslide victory in General Elections.
Madison Media wins Radio Media Agency of the Year at Golden Mikes 2014.
Madison Media wins Print Media Agency of Year at E4M Ink Awards 2015.
Madison Media wins E4M, Media Ace Award’s Media Agency of the Year.
Vikram Sakhuja joins Madison as Partner and Group CEO Media and OOH.
Madison Media brings home India’s only GOLD from Festival of Media, Asia-Pacific Award for Saffolalife World Heart Day.
Madison Media Wins Agency of the Year & 4 Golds, 4 Silvers & 2 Bronze at Golden Mikes Award 2015.
Madison Media wins the accounts of LeEco, NACO, Allanasons (Sunny Cooking Oil, London Dairy Ice-cream), Gopaljee Dairy, RBL Bank, CP Plus Security, Kolte Patil and Shobha Developers. We also won back Dixcy (Hosiery) and IDFC.
Platinum Outdoor wins Tata Motors Outdoor Media AOR.
Madison PR wins Asian Paints, Crompton, Milton, Fortis Hospitals, Indigo, IMT, Zivame, Coty/Wella and Mymobilewallet.
Madison Media wins Radio Media Agency of the Year for the 3rd consecutive year.
Madison World relaunches its experiential marketing unit – Madison TURNT.
Madison Media enters Bangladesh market with an affiliation agreement with local agency - Mediacom.
Madison World acquires majority stake in Brandcomm PR.
Madison Media acquires majority stake in performance management digital specialist agency - Hiveminds.