previous ButtonNext Button

FERRERO INDIA LTD.

My Nutella Jar

Brief

Nutella, a product of Ferrero India Ltd. is positioned in the breakfast space with the proposition, “Spread happiness in the morning".

Nutella, as a part of the breakfast plan makes breakfast fun and interesting for kids. Nutella acts as a perfect accompaniment for a complete breakfast and provides a great start to the day.

Ferrero India Ltd. (part of the Ferrero Group - the fourth largest manufacturer of chocolate and confectionary products in the world) wanted to induce trials, persuade and build relevance with the target consumers, and impart Nutella's unique taste in an engaging manner to ultimately drive sales.

Solution/Execution

Nutella being positioned in the breakfast space competes with numerous products and brands ranging from traditional breakfast foods like paranthas, idlis, poha, upma, dalia (porridge) to evergreen options like toast, eggs, cereals, oats & flakes.

The campaign, 'My Nutella Jar' presented consumers with jars that were wrapped up with their very own names.

While at Modern Trade Outlets, a backend team printed the names of the purchasers and gave away the personalized jars; the mall setup simply required purchasers to feed their names onto a sensor based keyboard, which triggered the printing that led an automated box to popup the customized Nutella Jar.

RESULTS

Personalized Nutella jars induced trials, persuaded its relevance in the breakfast plan, and successfully shot up sales. To further enhance the experience for the TG, strobes lights and music came on to celebrate every customer's sweet moment of receiving the personalized Nutella Jar.

The reactions were captured on Photoboxi and shared across social media.

The campaign successfully engaged consumers at 3 Indian metro cities, and Nutella soon found itself on breakfast tables of the targeted audience.

Awards & Recognition

Click To Close

SCAM ALERT

There are some third parties who are fraudulently using Madison's name on WhatsApp, and other unofficial websites and messaging apps with job opportunities from Madison.

Any person claiming to be from Madison and asking for payment in turn for job opportunities is a fraud and should not be entertained. Please report the number right away with relevant authorities.

Stay vigilant and do not fall prey to such scams.

back to top
close