Events

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Britannia Actimind
Britannia announced the launch of ActiMind as a fortified ready to drink health drink in its health beverage category
Britannia Christmas Activation
Britannia initiated a special activity for Christmas where citizens of Goa, Kochi and Bangalore were requested to pen down their wishes for city and hang it as a decoration on the Christmas tree. PR contacted the respective Mayors of the cities and presented the Christmas Tree to Mayor.
RedBull Speed Link
The event featured international F1 Team Red Bull and Red Bull Racing Driver, the legendary David Coulthard. David raced his Red Bull F1 car down the Sea Link and back following it up with some skillful car tricks.
Aspri Spirits launches Roberto Cavalli Vodka
A Gala evening with Tommaso Cavalli son of fashion icon, Roberto Cavalli’s in the media resulted in ½ hour exclusive coverage across Zee lifestyle channels –Zee Café & Zee Trends
Experts Recommend Pantene for Damage Resistant Hair
India’s largest association of hairdressers & beauticians, NHBA & Leading Celebrity Stylist Dilshad Pastakia with Blossom Kocchar came together to recommend Pantene for Damage Resistant Hair. Joining the experts at this exclusive beauty meet was actress and diva Sushmita Sen. The star and the experts engaged in a “Lively” hair conversation about hair hazards and the importance of the right shampoo and conditioner to make hair stronger against damage. And to assert that all of them believe that Pantene is the brand that they trust and recommend, they signed their names on a certificate that proclaimed “Experts Recommend Pantene for Damage Resistant Hair”.
Britannia launches a unique biscuit
Britannia innovates for an impactful presence in Health & Vitality space by launching a unique biscuit that serves as a delightfully healthy solution to beat those in-between hunger pangs anytime of the day or night. Britannia NutriChoice 5 Grain are tasty and wholesome biscuits that combine 5 essential cereals which are good for health, namely Oats (help reduce bad cholesterol), Corn (promotes heart health), Ragi (High in Calcium and Fibre), Rice (Low in fat), Wheat (source of energy).
Café Coffee Day opens 100th outlet
Café Coffee Day, India's pioneer and largest retail chain of coffee cafés, celebrated the milestone achievement of their 100th café in New Delhi at a splendid "Coffee with Culture" afternoon hosted by Bidisha Nagaraj, President - Marketing, Café Coffee Day. Popular TV hostess and a great coffee lover, Mandira Bedi came to cheer the success of the chain and inaugurate the 100th café at Chandni Chowk.
IGI launches ISO certified Lab for Certification of Diamond Jewellery
International Gemological Institute (IGI), the world's largest independent laboratory for testing and grading gemstones and fine jewelry, launched New Delhi's Only ISO/IEC 17025:2005 accredited Laboratory for Certification of Diamond Jewelry & Loose Diamonds with Award winning actress of 'Taare Zameen Par' - Tisca Chopra as Chief Guest at Ajmal Khan Road, Karol Baug.
Ariel Real Champions
Ariel launched the 'Ariel Real Champions Program' that aims to pay tribute to the women behind successful champions. Successfully created national buzz.
IIT- 10 Great Ideas
Keeping with its commitment to contribute to world  development through innovative measures, IIT Bombay launched a Mega Global Initiative to discover ‘10 GreatIdeas to Change the World in the next 50 years.’ This initiative was launched by noted industrialist Mr. Adi Godrej, Chairman, Godrej Group and a member of IITB Advisory Council, along with Prof Ashok Misra, Director, IIT Bombay, at a gala event at IITB’s Powai campus. This project aims to invite IITB’s alumni, students, faculty and staff past and present - to send in their revolutionary ideas from across the world in the area of science and technology, for the betterment of mankind.
Cinthol – 24 – hour confidence
Godrej Consumer Products, a major player in the Indian FMCG Market with leadership in the personal care, hair care and fabric care categories, unleashed 24-hour Confidence with the launch of the new, improved and expanded Cinthol range of soap, talc and deos with Bollywood’s hottest hunk Hrithik Roshan as the new brand ambassador.
Wella Trend Vision Awards - For the first time the world’s leading International Hair Stylist Competition for stylists under 30 years of age, was held in India and the fifth year of the International Trend Vision Awards globally. The Wella Trend Vision Award is organized to encourage creativity throughout the industry, to promote new talent, and discover the next big stylist in hairdressing.
Fastrack – Dirt Biking Event
After a contest on the Fastrack website, 5 winners from across the country were selected to go dirt biking with John Abraham. Here the winners had the opportunity to show off their biking skills and got an extra bonus point when John shared his tips on biking. At the end all the winners got a pair of Fastrack Eyegear.
Godrej Appliances Launches stunning range of Navigator Air Conditioners with i-Flow Technology
Incorporating Godrej’s latest i-Flow Technology for maximum cooling efficiency, these Air Conditioners sport a strikingly artistic look that move away from the traditional ‘linear grill’ design of most Window Air Conditioners. The first of their kind in India, these AC’s have been specially crafted by Godrej’s expert design team. Godrej Appliances has also set up countrywide network of “Cool Zones” to provide expert AC Advise for consumers.
Godrej throws an ‘Open Challenge’: The Coolest Refrigerator in its class
Madison PR assisted Godrej in launching a complete range of Refrigerators with 5 Star Energy Rating, called the Edge. In addition to providing huge savings in energy costs year after year, the Edge range is designed to provide superior cooling with excellent features like no other.
Elecon Engineering at the IEE Expo’08
In order to meet the customer’s demand for a product of high reliability and trouble free performance, Elecon Engineering entered into technical collaboration with M/s Haisung Industrial System (M/s Haisung), South Korea - leading manufacturer of traction machines in Korea to design New Generation Traction Machines. On 28th February, 08 these machines were previewed at the IEE Expo’08 exhibition
IIT Bombay - International VC Conclave
As part of its Golden Jubilee celebrations, IIT Bombay hosted a four day conclave of Vice Chancellors known as International Vice Chancellors Conclave in mid January, 2008.  Prestigious Vice Chancellors from across the world discussed and share ideas on various topics to strengthen and formulate new policies for the institute.
MTDC – Elephanta Festival 2008
The Elephanta Festival, organized by Maharashtra Tourism Development Co., is held across the Mumbai harbour, on the Elephanta Island, near the world renowned Elephanta Caves. Elephanta is a renowned World Heritage site by UNESCO, and the festival aims to introduce, promote and popularize the beauty and grandeur of this monument to tourists all over the world. The Elephanta Festival is a tribute to the country's great art and musical legacy.
Project Shiksha is a national consumer program mobilised by Procter & Gamble (P&G) in association with Child Rights and You (CRY) and Sony Entertainment Television. This program allowed consumers to participate in a national effort to support the education of underprivileged children in India via simple brand choices. P&G India closed Shiksha ’07 with the largest-ever contribution of Rs. 2.27 crores to CRY. This amount will impact & lead 67,000+ underprivileged children on the path to quality education in the coming year.
Fastrack Style Check with John!
5 winners of Fastrack Style Check Contest in Mumbai, Delhi and Bangalore get the golden opportunity to spend exclusive time with John Abraham-Brand Ambassador of Fastrack Eyegear
P&G launches SHIKSHA'07
Procter & Gamble in partnership with Child Rights and You, launched Shiksha 2007 for a third year running with the support of Tabu, Soha Ali Khan, Dia Mirza and the face of Shiksha'07, Renuka Sahane. Internationally acclaimed artist Jatin Das created a live artwork reflecting the essence of Shiksha. Children associated with CRY added coloured strokes to the painting giving expression to their hopes, dreams and childhood unbound by the shackles of circumstance. Irrespective of sales, P&G has committed a minimum of Rs. 1 cr. to Shiksha, which will be allocated to projects focused on enabling the child's right to education.
Godrej launches EON Air Conditioners
Godrej Appliances has launched their new range of EON Air Conditioners with a revolutionary technology in Split Air Conditioners for the first time in India . These Air Conditioners are built with Godrej's advanced i-SENSE Technology which ensures that the temperature around you is exactly what you wish to have – i.e. the temperature which you set on the remote!
Say Cheese with Shrek Mania at McDonald's!
McDonald's and ICICI Prudential Life bring alive Shrek this summer. With every Happy Meal, customers received a coupon that gave them a chance to pose with the Shrek-3 family. The photograph of the child with the Shrek family was framed and personally delivered to the family at their doorstep.
Launch of Project Shiksha - a Corporate Social Responsibility initiative by P&G in association with CRY & Sony to educate underprivileged children.
The programme was also launched in five other cities.
Launch of Café Coffee Day's 200th outlet in Bangalore .
Launch of Standard Chartered's M-wallet, India 's first mobile credit card.
Launch of Smart Photography Magazine.
Café Coffee Day's Corporate Social Responsibility initiatives for SOS Children's Villages on the occasion of Friendship Day
Opening of the 2nd Dr. Batra's Positive Health Clinic in Kolkata
Launch of Internet and Online Association in Mumbai
Launch of Sify's 2000 i-way at Delhi by CEO Ramaraj & Mr. Jaipal Reddy
Mr. Arun Shourie speaks at the launch of Video Conferencing at Sify i-ways
1st Anniversary celebration of, Tribhovandas Bhimji Zaveri of Zaveri Bazars, Borivali Showroom and announcement of Jewellery Design Contest
Unveiling of Tribhovandas Bhimji Zaveri of Zaveri Bazar's jewellery collection for Pond's Femina Miss India 2004
Madison PR creates a unique, high profile event for IGI - The International Gemological Institute's 30 th Anniversary celebrations in India , where Bollywood icon Amitabh Bachchan is presented the Diamond of India award.
Madison PR launches the new alliance between Jeh Wadia, MD, GoAir and Anil Sharma, CEO, AVA Merchandising for promoting In-flight Shopping onboard GoAir.
Gorgeous young star Koena Mitra at the launch of Café Coffee Day's 300th café at Powai, where she delighted the media with a simple Coffee trivia quiz.
UB launches new Romanov in style with brand ambassador Shilpa Shetty. Media and other guests couldn't get enough of Shilpa, who emerged from a volcano and delighted all with her charismatic presence and interesting thoughts.
Shiksha Ambassador Mandira Bedi and Shantanu Khosla, CEO P&G, present Ingrid Srinath, CEO, CRY, the Shiksha donation of Rs. 1.43 crores towards the education of 33,052 children in 435 villages across India.
Mandira Bedi and Richa Arora, GM & Head of Marketing and Innovation at the launch of Britannia 'Marie Gold Doubles' a unique three layered Marie in a double taste of Orange and Chocolate.
Amit Jatia, Managing Director - Jt. Venture Partner, McDonald's India (West & South) at the launch of McDonald's at Fun Republic Andheri.
Piyush Jindal, Vice-President, Personal Care, VVF Limited and TV Anchor Pooja Bedi with her daughter Aalia at the launch of Shiff a revolutionary new soap with nourishing moisturizers and anti-bacterial properties.