MADISON RETAIL PARADIGM

Explore Our Designs
SPICE TELECOM – (category killer)

The objective of this multi-brand store was to provide customers an experience to browse, analyse & buy a mobile that fits their requirement. The space was segmented into vertical spaces, categorized by the phone features and cost - the two factors that enable decision making. mrp also considered creating interactive zones that can attract existing mobile users to walk in.

 
LOGITECH – (shop – in – shop)

When Logitech moved into a larger premise, they required their products to be larger than life.

To bring out this effect, mrp worked on the life style image as the backdrop for the product display. The moulded arched profile was enough to break the flat display and bring in the required perspective.

With two different & distinct brands, mrp was able to bring the space to life and give their products prominence.

 
Wella – (display/dispenser module)

Wella required showcasing their new range of hair care products targeting the high-end consumer.

mrp's background analysis suggested that Wella needed to be present in the Beauty Salons through an elegant display cum dispenser module. The simplistic ‘Wave' designed by mrp is designed for flexibility and ease in assembly to fit into various configurations of the retail space. It derives its form from the basic character of hairstyling: personality, vitality and softness, keeping in mind the brand identity. The gentle curve of the steel panels with its soft edges lends it a very feminine yet tough character. Frosted moulded acrylic trays secured within pockets on the panels lend lightness and does not overbear on the products displayed.
The stability of the modules is achieved from its sinusoidal curve itself and further enhanced by the thin cast iron base.

 
LOGITECH – (display/dispenser module)

Logitech needed to increase its presence in computer peripherals stores across the country. They needed to highlight their product characteristics: stylish & ergonomic; and yet retain their corporate guidelines. mrp recommended that to stand out in crowded retail spaces, Logitech had to have a distinct yet compact space within the store that could display their product range; combined with their strong visual characteristics. mrp's solution to Logitech's requirement was a compact module that could stack and display their products and at the same time customers could interact with them. Strong visuals coupled with the three dimensional curved pillar lends the module the necessary characteristics. The module uses a combination of mild steel frames, FRP pillar, stainless steel product racks and high-resolution inkjet printed visuals.

 
TATA SALT – (display/dispenser module)

Tata Salt introduced a Rs. 10/- fine dinning table salt for which sales were not doing well. mrp designed a simple yet innovative dispenser module which breaks monotony and stands out on the store shelves. The module was a complete knock-down designed for ease of transportation and installation.

 
MOTOROLA – (complete retail identity)

With the introduction of Motorazr mobile phone, Motorola initiated a revamp of their retail identity to go in line with its new image of stunning, sleek and sophistication.

mrp's solution to Motorola's requirement was a total retail initiative, catering to the dynamic requirements of the mobile retail stores. The use of matt black and brushed steel finishes on straight streamlined edges complimented with neon blue glow created the required effect to communicate Motorola's identity. The solution consisted of stand-alone stores, shop-in-shop modules, wall modules and product display solutions within store counters.

 
ASIAN PAINTS – (complete retail identity)

Asian Paints wanted to make its presence felt at the store level. MRP recommended to bring colour and life to all paint stores, keeping in mind the overall brand communication.

 
DUBAI BUS Q SHELTER – (urban design)

MRP pitched along with several other international design houses for a new-age Bus-Q-Shelter design to compliment Dubai’s new landscape. The brief emphasised on innovative design that provides comfort to waiting passengers, clear & effective visual communication systems and provision for third party advertisements.

MRP created a new age Crescent Bus Q- Shelter. The design form is a contemporary manifestation of the crescent. The narrow base of the side support element emerging into a wider face coupled with the shiny metallic finish lends the structure a sense of lightness and stands tall and bright against the urban landscape. Its contemporary styling perfectly blends with a modern city's urbanism. It incorporates the latest in communication to keep the waiting passengers abreast of information of arrival and destination of the buses stopping at the respective shelters. This ergonomically designed shelter provides comfortable seating and clear view of the arrival of buses. Ample advertising spaces provide a means of revenue generation for the city municipalities.

 
BASKIN ROBBINS – (urban design)

This self-sufficient ice-cream vending kiosk takes inspiration from the enthusiasm of the carnival. The ‘fun’ feel of the kiosk is exemplified through the use of soft forms and colours and also through the 'open' concept of the kiosk. The canopy forms the bulk of the kiosk, adding to the character.

Keeping in mind, the target audience, carnival has all the ingredients necessary to keep itself noticed in the retail clutter. Designed for assembly on-site, the Carnival kiosk consists of sheet metal and fibre reinforced plastic panels assembled on a skeleton mild steel frame. All table & storage surfaces are constructed of stainless steel and corian. The interesting element is the canopy, which doubles up as a tamperproof shutter for closing the kiosk. The easy to use shutter collapsible mechanism enables to position the canopy at any angle.

 
 
 
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