|
| |
 |
 |
| Atria Mall in Worli |
Shopper's Stop in Bandra |
|
MOMS makes Spiderman crawl on Mumbai Malls -
To promote the movie Spiderman 3, MOMS’ creative thinking & innovation has led to 2 larger than life size Spidermans swinging upside down from the top floors of Atria Mall in Worli & Shopper’s Stop in Bandra in Mumbai. This is the first time in India that an inflatable of such size and magnitude has been implemented and is comparable to the best by global OOH standards. |
| |
 |
For the first time, a cutout with a backlit glow sign box and a neon outline was used at the busy Mahim causeway in Mumbai for Godrej Agrovet. |
|
 |
Using three sites in different ways at the same location created a unique impact. This innovation gave us total creative and operational stand out. The idea was to redefine the target group and target planners instead of indiscriminate targeting. |
| |
 |
The 'Lights on/off (out/not-out)' effect at Marine Drive, Mumbai was a tremendous eye-catcher. Hardly surprising, considering it was the first time anyone had ever adapted technology to such an extent in providing outdoor media solutions. |
|
|
