MADISON MEDIA ANNOUNCES THE WINNERS OF AMOEBA AWARDS.

Madison Media this year launched our very own AMOEBA Awards to encourage and reward innovative thinking in the planning and consumption of Media . A total of 197 entries across 11 categories ranging from Media Research and Never-before-Used-Media to Innovation were received. A 2-stage judging process was adopted, wherein at Stage 1, a set of 16 judges chose 51 'nominations' for the final Awards. These were then judged by an external jury consisting of Shripad Nadkarni, Bhaskar Das, Sunil Lulla, Raj Nayak, Atul Phadnis, and Sam Balsara.

View Amoeba Awards Winners list      View Photographs

MADISON - TORCHBEARER OF INNOVATIVE MEDIA SOLUTIONS

When it comes to media innovation, we have always been a step ahead, and allowed our clients to reap the benefits of the first-mover advantage. We even managed to tap the erstwhile restricted, yet sizeable territory, like the Doordarshan audience, way back in 1995.

  First to 'launch' a brand on prime time TV on India 's leading channel Star Plus for Maruti

  First time a joint promo with Doordarshan / press for Coca-Cola on cricket

  First to seal a long-term 'Moving Replay bug' deal across all cricket telecast into India for BPL

  First to start an in-serial contest on Sony TV for the Godrej - Spot Cinthol Contest

  First time any agency negotiated with government-controlled Doordarshan and 'All India Radio" in 1995

  Created discount schemes

  Doordarshan's scheme has been modified twice since then, in consultation with us

  First to receive an approval for an "Infomercial" on Doordarshan in 1998

PRINT

  First to start a colour island amidst the editorial on the front page of the Times of India for Coca-Cola

  First to give an innovatively shaped ad in The Hindu and Eenadu for Coca-Cola

  First time a page was completely branded in the Times of India for P&G

OUTDOOR

  First time an entire train was branded in Mumbai for Godrej Fairglow