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GRAND SAM
He was the proverbial last man standing. And when Madison teamed up with MediaCom, to pitch for the P&G account, everyone thought Sam Balsara was selling out. But with a 51% stake in MediaCom – and the ownership of Madison intact – Balsara is still standing tall.
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WHAT MAKES SAM TICK?
With the MediaCom deal, Sam Balsara hits the headline again. Find out what drives this man. Sam Balsara featured in Brand Reporter.
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THE BIG DEAL
Sam Balsara acquires 51% stake in MediaCom. What does this deal imply for the Media and Ad Industry? Sam Balsara featured in Impact. Read More. |
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THE NEW FACE OF RURAL MARKETING
Mr. R V Rajan, CMD, Anugrah Madison writes on his favourite subject in The Business World Marketing Whitebook. Read More. |
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CHALLENGES FOR CORPORATES IN RURAL MARKETING
Mr. R V Rajan discusses the challenges for corporates in Rural Marketing in The Hindu Survey of Indian Industries. Read More. |
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BEYOND ADVERTISING
Sam Balsara speaks at the recent Ad Asia Congress held in Jeju in 2007. Read More |
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THE POWER OF MARKETING PR
Veena Gidwani tells you how PR can be more effective than Advertising. Read More |
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BREAKTHROUGH CREATIVE
Veena Gidwani gives the verdict on the PR Campaign for the launch of Microsoft X Box in HongKong, Singapore, Korea and Taiwan. Read More |
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WHY PEOPLE SHOP??
Anand Narasimha
Anand gives insights on different types of Shopping.
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FROM JUST ‘BROWSING’ TO ‘BUYING’
Anand Narasimha
Feb 2007
Anand gives tips on how to make shoppers stop and buy your brand and makes a case for understanding shopper behaviour. Read More |
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KICK START YOUR PR CAREER
Veena Gidwani
December 2006
Public Relations is increasingly becoming an important part of management function. Veena Gidwani tells you why PR is attractive career option for those with the right mix of attitude and talent. Read More |
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UNCOMMON SENSE – DO WE HAVE IT?
Sam Balsara
November 2006
Sam Balsara ask some uncommon sense question to the advertising and marketing industry. Read More |
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MAGAZINES – MORE ENGAGING AND COST EFFECTIVE THAN OTHER MEDIA
Sam Balsara
October 2006
Sam Balsara addresses the Indian Magazine Congress. Read More |
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SHOPPING IN 5 – D
Anand Narasimha
October 2006
Anand gives shopper-marketing tips to the fashion industry. Read More |
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PUBLIC RELATIONS – A GEM OF A COMMUNICATION TOOL
Veena Gidwani
October 2006
Veena Giwani, gives pointers to retail jewellers on how to maximizing PR to their advantage. Read More |
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CONSUMING INDIA – NEW TRENDS FOR A NEW INDIAN CONSUMER
Sam Balsara
September 2006
Sam Balsara addresses the CII Marketing Sumit, where he gives marketers tips on how to win in the market place. Read More |
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SHOPPING FOR SHOPPERS
Anand Narasimha
September 2006
Anand Narasimha, our Shopping Marketing expert gives you his expert opinion. Read More |
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PERFECT 10
Veena Gidwani
June 2006
Veena Gidwani, gives you 10 tips on how to improve productivity at the workplace. Read More |
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RADIO ROCKS
Sam Balsara
July 2006
Sam Balsara makes 4 strong points for the Radio Industry to grow in India at the India Radio Forum. Read More |
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CHALLENGES BEFORE THE GLOBAL MEDIA COMMUNITY IN MULTIMEDIA MEASUREMENT
Sam Balsara
June 2006
Sam Balsara recently delivered a Key Note Speech at the Annual ESOMAR Conference in Shanghai. Read More |
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HOW TO MINT MONEY
Ad Zip, DNA
April 26, 2006
Chlormint dangles from the Money tree on the Sony game show Deal Ya No Deal.
Madison Media's innovation for Perfetti van Melle's Chlormint featured.
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THOUGHTS OF A MEDIA FUTURIST
Sam Balsara
March 2006
Sam Balsara delivers a keynote speech at the Malaysia Media Congress held in Kuala Lumpur. Read More |
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WATCH OUT
Brand Equity, Economic Times
March 01, 2006
Madison Media's first survey of 'Out of Own Home' TV viewing habits yield some surprising results. Read More |
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WHAT IS INNOVATION??
Punitha Arumugam
All of us today are running after that one big idea. Some of us treat everything we do beyond a regular ad as that big idea. Read More |
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PERFECT 10
Veena Gidwani
Veena Gidwani tells you how to increase productivity at the work place. Read More |
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AM I SPEAKING HINDIAN YET?
Alvin Saldanha
An English copywriter, God bless her, was quick to celebrate the return of the English copywriter (had we ever left?), and a Hindi loyalist was quick to attempt to reclaim lost ground (had it ever been lost?). Read More |
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KNOW 'EM INSIGHT OUT
Sam Balsara
To reach out to the consumer of tomorrow, marketers need to equip themselves with new skills and a little imagination. Read More |
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RURAL MIDDLE CLASS AN UNTAPPED MARKET
M P Nandkumar
THE rural middle-class constitutes a potential market lying to be tapped by the corporates in the business of fast-moving consumer goods (FMCG),. Read More |
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ROLE OF ADVERTISING IN MARKETING AGRI-INPUTS IN THE DYNAMICALLY CHANGING MARKET SCENARIO
M P Nandkumar
The objective of this Rural marketing seminar is to explore new and innovative channels for efficient delivery mechanisms and ensure quality agri inputs to our farmers.……. Read More |
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MEDIA REVIEW 2005
Sam Balsara
In the first ever Media Review presented by the Ad Club, Mumbai, Sam Balsara CMD of Madison Communications makes the case for finding customers instead of reaching audiences……. Read More |
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MANY QUESTIONS, FEW ANSWERS
Punitha Arumugam
Media Agencies are still grappling with the thorny issue of agency remuneration. Read More |
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THE PITCH
Soumitra Bhattacharyya
Is an advertising pitch any different from a cricket pitch? Read More |
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THE GRASS ISN'T ALWAYS GREENER..
Punitha Arumugam
Move for one job to another..but only for the right reasons.
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IT'S AN AD MAD WORLD
Sam Balsara,
Moderator at FRAMES 2005
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CREATIVITY - THE KEY TO SUCCESS IN PR
Veena Gidwani
PR plays an important role in building Brand Equity and enhancing Corporate Image through credible third party communication. Read More
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DE-STANDARDIZATION AND DE-TABOOING OF PROCESSES
Sam Balsara
I have no doubt that Advertising began as an Art. It's intrinsic power in increasing sales made it so popular with many businessmen wanting to use it and many, wanting to make it their livelihood. Read More
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IMPROVING ROI FOR TV CHANNELS
Sam Balsara
I find it surprising that most channels make the simplistic assumption that advertising budgets are unlimited and can grow exponentially if viewer ship grows. Read More
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LIVING IN THE PR WORLD - YOUR 24/7 DOSE OF SURPRISES
Veena Gidwani
I think PR is the One Business in which the unexpected can happen ever so often and completely demolish months of planning that you may have put in. Read More
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PR HELPS BUILD BRANDS
Veena Gidwani
Marketing PR covers planning, executing and evaluating programmes that help encourage product purchase and customer satisfaction, through credible communication of information. Read More
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PUBLIC RELATIONS – AN EXCITING AND REWARDING CAREER OPTION
Veena Gidwani
The PR industry employs about 8000 people today. The growing importance of PR has brought with it the need for well-educated and trained PR professionals. Read More
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RE-ENGINEERING TODAY'S ADVERTISING AGENCY FOR TOMORROW
Sam Balsara
The pace of change has become so frenetic and more importantly trends so erratic, that to survive you need to be able to 'see' tomorrow. Success today, is no guarantee of success tomorrow. Read More
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THE FUTURE OF ADVERTISING
Sam Balsara
In my 30 years in Marketing and Advertising, not once have I heard a talk or speech or read an article or a book on the 'Future of Advertising'. Read More
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