CAPITALISING ON OUR ASSETS

Equipped with intellectual capital to use media planning to kick drive businesses and brands

STRENGTH FROM WITHIN

We believe that in order to excel, we have to build strong foundations within our company.
Our research has led us to develop in-house tools:

   MADISON PROGRAMME PREDICTOR
    - a tool that predicts the ratings of new programmes on television

  M:SPECTRA
    -a tool that evaluates and optimises multi media plans vs the current single media packages

  MADISON DEMOGRAPHIC DEFINER
    -a tool that identifies and defines target audience profile beyond sheer demographics

  AWACS
    -a tool that tracks and alerts planners of under deliveries

  RADIUM
    - a tool that evaluates radio plans using NRS for non-ILT markets

  M:IMPACT
    - a tool that helps in quantifying IMPACT GRPs

  M:CUBE
    - helps in maximizing media ROI

  M: DELTA Matrix
    - helps in measuring media responsiveness

  TOWN & COUNTRY
    - helps in harnessing the potential of small towns in India through SCRs

  IMPACT MODELLING
    - helps in segmenting ads by copy strength

  ADSTOCK MODELLING
    - helps in quantifying decay rate and can also be used for scheduling

  RESPONSE MODELLING
    - helps in understanding the relationship between media inputs & output measures
      such as call-ins, walk-ins etc

  MULTIVARIATE ANALYSIS
    - attempts to map consumer insights and the delivery mechanism