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Madison in the News

Madison Pitch Ad report 2017 released-12.5% growth in 2016 and projected 13.5% growth in 2017
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Safe Advertising is a Mistake – Sam Balsara
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Building Agency brand through collaborations and partnerships – Himalayan Times, Nepal
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LEADERSPEAK with Vikram Sakhuja
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Madison Media wins 5 metals at DMA Echo Awards 2016
Pitch – Madison Media Report revises forecast for 2016, projects a 13.2% growth in 2016 vs 16.8% earlier
Sam Balsara's Business India Article
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Vikram Sakhuja interviewed by DNA
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Sam Balsara talks to Ritesh Agarwal, Founder - OYO Rooms at International Advertising Association, India Chapter’s Silver Jubilee Summit at Kochi
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Impact Magazine does a Cover Feature on MADISON NEXT.
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THE REAL SAM by Debraj Tripathy, CEO of MediaCom
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Madison Media does a Hatrick – wins Print Media Agency of the Year, Media Agency of the Year and Radio Media Agency of the Year.
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Mr. Sam Balsara talks to CNBC Storyboard on Vikram Sakhuja joining Madison
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Mr. Sam Balsara talks to Impact Magazine on getting Vikram on board
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Mr. Sam Balsara's article in Business Standard
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Pitch – Madison Media Ad Outlook 2015 is out – Indian Ad industry grew by 16.4% in 2014 and is expected to grow by 9.6% in 2015!
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Our Strategy Is To Focus On Delighting Our Clients
Mr. Paresh Chaudhry, CEO, Madison PR writes for Impact.
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Understand The Power Of Timelines
Ms. Naina Rastogi, General Manager, Madison PR featured in Cosmo
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Pitch Madison Media Ad Outlook 2014 is out – predicts 16.8% growth for the industry
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Pitch - Madison Media Ad Outlook 2013 is out and predicts a 7.4% growth for the industry.
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TOMORROW’S MEDIA WORLD – Sam Balsara 2012
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MADISON MEDIA HIGHEST AWARDED AGENCY AT EMVIES 2012
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MADISON MEDIA’S YOUNG PROFESSIONALS RECEIVE ACCOLADES IN THE MEDIA
  • Monaz Toddywalla and Sameer Kapoor featured in Brand Equity's Media's Valued Partners on October 20, 2010. Read More
  • Shekhar Bannerjee featured in Storyboard See the clip
  • Debhargaya Mitra featured in Business World as Advertising’s Next Gen, May 2010. Read More

FOR HEALTH's SAKE
Veena Gidwani shares her secrets for staying fit and healthy. Read More

MADISON MEDIA MAKES A SPLASH IN DIGITAL
Read on for Madison Media’s capabilities in Digital. Read More

HIGHLIGHTS OF EXCHANGE4MEDIA INDIA MEDIA AGENCY REPORT
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SAM BALSARA's ACCEPTANCE SPEECH AT AAAI's Lifetime Achievement Award
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THE MADISON PLOT THICKENS
Sam Balsara’s still unaligned status has been the cause of envy for many globally aligned media agencies.... Madison World featured in 4Ps magazine
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THE GRAND MASTERS
Punitha Arumugam, Group CEO, Madison Media features in Brand Equity
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ADVERTISING CLUB BOMBAY – MEDIA REVIEW 2009
Ms. Punitha Arumugam, Group CEO, Madison Media presents at the Media Review and draws analogies between the media industry and the 7 deadly sins
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TOUGH TIMES MEAN TOUGH CHOICES
Mr. R Seshadri, Managing Director of Anugrah Madison make the case for the Rural Consumer and Rural Marketing in the RMAAI Journal.
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DOES BENCHMARKING RURAL SPENDING ON COST PER CONTACT ACT AS A DETTERENT
Mr. R Seshadri, Managing Director, Anugrah Madison writes for Impact’s 5th Anniversary Issue.
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GRAND SAM
He was the proverbial last man standing. And when Madison teamed up with MediaCom, to pitch for the P&G account, everyone thought Sam Balsara was selling out. But with a 51% stake in MediaCom – and the ownership of Madison intact – Balsara is still standing tall.
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WHAT MAKES SAM TICK?
With the MediaCom deal, Sam Balsara hits the headline again. Find out what drives this man. Sam Balsara featured in Brand Reporter.
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THE BIG DEAL
Sam Balsara acquires 51% stake in MediaCom. What does this deal imply for the Media and Ad Industry? Sam Balsara featured in Impact.
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THE NEW FACE OF RURAL MARKETING
Mr. R V Rajan, CMD, Anugrah Madison writes on his favourite subject in The Business World Marketing Whitebook.
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FORECAST FOR NEXT 5 YEARS FOR ADVERTISING MARKET
Mr. Sam Balsara, CMD, Madison World gives his forecast for next 5 years.
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FORECAST FOR NEXT 5 YEARS FOR OUTDOOR ADVERTISING MARKET
Mr. Gour Gupta, COO Platinum Outdoor gives his forecast for next 5 years
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FORECAST FOR NEXT 5 YEARS FOR RURAL ADVERTISING MARKET
Mr. R Seshadri, MD, Anugrah Madison gives his forecast for Rural markets
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GAINING EXTRA MILEAGE IN THE 'MAD' RACE
Read on to know more about Madison’s sojourn in the creative conundrum...
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MADISON PR FEATURED IN PITCH....
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HIGHLIGHTS OF BRAND EQUITY AGENCY RECKONER 2006
May 2006
Madison Media ranked No. 1 Media Planning Agency..Sam Balsara ranked the most influential person in Media.
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QUIET AGGRESSION
Business Standard,
February 2006
Madison is perhaps the only media agency in the country that can boast of being completely home grown, without any international alliance.
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PLAY IT AGAIN, SAM
The Asia Media Journal - Hongkong,
Oct 03, 2005
Madison Communications an independent leads India . Sam Balsara and Madison Communications are one of a kind in India 's advertising industry: Independent, non-aligned and successful.
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POINT of PURCHASE
POP Today,
Aug- Sep 2005
MRP's Wella design featured in POP Today.
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WEAVING THE MADISON MAGIC
Indiatelevision.com's MAM report ,
August 17, 2005
When you are a David in a battle of the Goliaths, you have to be that much sharper, wilier, smarter and aggresive. Sam Balsara's Madison Media fits that descriptiong well.
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HIGHLIGHTS OF BRAND EQUITY AD AGENCY RECKONER 2005
Topping in every parameter, Madison media becomes India 's most admired media agency.
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MOTOROLLA WIRED TO INSTORE BUZZ
POP Today,
April- May 2005
MRP's retail design for Motorola featured in POP Today. Not wanting to miss the retail bus, technology companies are now in fray to step up their retail initiative..
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MADISON IN INDIA
Brand Equity, April 13, 2005.
It's the lone Indian ranger in the media independent scene. But with attitude and Sam Balsara at the helm, it's a formidable rival. Here's how Madison walks the talk.
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TAKE THE BLINKERS OFF
Businessworld, Jan 24, 2005
Rates have driven Media Buying for too long. Maybe it is time to look at ideas. Madison Media features in Businessworld's Media Buying Survey.
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ZOOM MACCHA DE
Outdoor Update, Oct-Nov 2004
Madison Outdoor's fantastic work on the Zoom campaign features in Outdoor Update.
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LAST MAN STANDING
Business Today, Oct 10, 2004
In an era of agency consolidation, Sam Balsara is like a fierce fighter. He's not just staying his ground, but raring for a good fight.
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PITCHING FOR TOP SLOTS
Business Standard, July 3, 2004
Group M and Madison continues to be front runners in all Media buying and selling pitches.
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TO HELL AND BACK
USP Age, May 2004
In less than five years Madison Advertising is back among the top 12 agencies in the country. A look at the agency which was written off by everybody.
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MINDSET OF YOUNG INDIA
Vanita Keswani, shares insights on how the mindset of Young India is changing and how these trends reflect in advertising and media.
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IT'S THE RIGHT TIME TO TARGET THE FARMER
Mr. R Seshadri talks about how marketers will have to take extra effort to get Rural India to spend in the current global financial crisis
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ON THE POWER TRACK
Punitha Arumugam, Madison Media Group CEO featured in Business Today’s Most Powerful Women in Indian Business Issue as one of the 10 rising stars.
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Assessing Opportunities and Challenges in India
Mr. Sam Balsara speaks at the Media 360 conference held in Macau on the Opportunities and Challenges facing India.
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CHALLENGES FOR CORPORATES IN RURAL MARKETING
Mr. R V Rajan discusses the challenges for corporates in Rural Marketing in The Hindu Survey of Indian Industries.
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BEYOND ADVERTISING
Sam Balsara speaks at the recent Ad Asia Congress held in Jeju in 2007.
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THE POWER OF MARKETING PR
Veena Gidwani tells you how PR can be more effective than Advertising.
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BREAKTHROUGH CREATIVE
Veena Gidwani gives the verdict on the PR Campaign for the launch of Microsoft X Box in HongKong, Singapore, Korea and Taiwan.
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WHY PEOPLE SHOP??
Anand Narasimha
Anand gives insights on different types of Shopping.
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FROM JUST ‘BROWSING’ TO ‘BUYING’
Anand Narasimha
Feb 2007
Anand gives tips on how to make shoppers stop and buy your brand and makes a case for understanding shopper behaviour.
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KICK START YOUR PR CAREER
Veena Gidwani
December 2006
Public Relations is increasingly becoming an important part of management function. Veena Gidwani tells you why PR is attractive career option for those with the right mix of attitude and talent.
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UNCOMMON SENSE – DO WE HAVE IT?
Sam Balsara
November 2006
Sam Balsara ask some uncommon sense question to the advertising and marketing industry.
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MAGAZINES – MORE ENGAGING AND COST EFFECTIVE THAN OTHER MEDIA
Sam Balsara
October 2006
Sam Balsara addresses the Indian Magazine Congress.
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SHOPPING IN 5 – D
Anand Narasimha
October 2006
Anand gives shopper-marketing tips to the fashion industry.
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PUBLIC RELATIONS – A GEM OF A COMMUNICATION TOOL
Veena Gidwani
October 2006
Veena Giwani, gives pointers to retail jewellers on how to maximizing PR to their advantage.
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CONSUMING INDIA – NEW TRENDS FOR A NEW INDIAN CONSUMER
Sam Balsara
September 2006
Sam Balsara addresses the CII Marketing Sumit, where he gives marketers tips on how to win in the market place.
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SHOPPING FOR SHOPPERS
Anand Narasimha
September 2006
Anand Narasimha, our Shopping Marketing expert gives you his expert opinion.
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PERFECT 10
Veena Gidwani
June 2006
Veena Gidwani, gives you 10 tips on how to improve productivity at the workplace.
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RADIO ROCKS
Sam Balsara
July 2006
Sam Balsara makes 4 strong points for the Radio Industry to grow in India at the India Radio Forum.
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CHALLENGES BEFORE THE GLOBAL MEDIA COMMUNITY IN MULTIMEDIA MEASUREMENT
Sam Balsara
June 2006
Sam Balsara recently delivered a Key Note Speech at the Annual ESOMAR Conference in Shanghai.
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HOW TO MINT MONEY
Ad Zip, DNA
April 26, 2006
Chlormint dangles from the Money tree on the Sony game show Deal Ya No Deal. Madison Media's innovation for Perfetti van Melle's Chlormint featured.
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THOUGHTS OF A MEDIA FUTURIST
Sam Balsara
March 2006
Sam Balsara delivers a keynote speech at the Malaysia Media Congress held in Kuala Lumpur.
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WATCH OUT
Brand Equity, Economic Times
March 01, 2006
Madison Media's first survey of 'Out of Own Home' TV viewing habits yield some surprising results.
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WHAT IS INNOVATION??
Punitha Arumugam
All of us today are running after that one big idea. Some of us treat everything we do beyond a regular ad as that big idea.
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PERFECT 10
Veena Gidwani
Veena Gidwani tells you how to increase productivity at the work place.
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AM I SPEAKING HINDIAN YET?
Alvin Saldanha
An English copywriter, God bless her, was quick to celebrate the return of the English copywriter (had we ever left?), and a Hindi loyalist was quick to attempt to reclaim lost ground (had it ever been lost?).
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KNOW 'EM INSIGHT OUT
Sam Balsara
To reach out to the consumer of tomorrow, marketers need to equip themselves with new skills and a little imagination.
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RURAL MIDDLE CLASS AN UNTAPPED MARKET
M P Nandkumar
THE rural middle-class constitutes a potential market lying to be tapped by the corporates in the business of fast-moving consumer goods (FMCG),.
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ROLE OF ADVERTISING IN MARKETING AGRI-INPUTS IN THE DYNAMICALLY CHANGING MARKET SCENARIO
M P Nandkumar
The objective of this Rural marketing seminar is to explore new and innovative channels for efficient delivery mechanisms and ensure quality agri inputs to our farmers.…….
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MEDIA REVIEW 2005
Sam Balsara
In the first ever Media Review presented by the Ad Club, Mumbai, Sam Balsara CMD of Madison Communications makes the case for finding customers instead of reaching audiences…….
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MANY QUESTIONS, FEW ANSWERS
Punitha Arumugam
Media Agencies are still grappling with the thorny issue of agency remuneration.
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THE PITCH
Soumitra Bhattacharyya
Is an advertising pitch any different from a cricket pitch?
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THE GRASS ISN'T ALWAYS GREENER..
Punitha Arumugam
Move for one job to another..but only for the right reasons.
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IT'S AN AD MAD WORLD
Sam Balsara,
Moderator at FRAMES 2005 .
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CREATIVITY - THE KEY TO SUCCESS IN PR
Veena Gidwani
PR plays an important role in building Brand Equity and enhancing Corporate Image through credible third party communication.
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DE-STANDARDIZATION AND DE-TABOOING OF PROCESSES
Sam Balsara
I have no doubt that Advertising began as an Art. It's intrinsic power in increasing sales made it so popular with many businessmen wanting to use it and many, wanting to make it their livelihood.
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IMPROVING ROI FOR TV CHANNELS
Sam Balsara
I find it surprising that most channels make the simplistic assumption that advertising budgets are unlimited and can grow exponentially if viewer ship grows.
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LIVING IN THE PR WORLD - YOUR 24/7 DOSE OF SURPRISES
Veena Gidwani
I think PR is the One Business in which the unexpected can happen ever so often and completely demolish months of planning that you may have put in.
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PR HELPS BUILD BRANDS
Veena Gidwani
Marketing PR covers planning, executing and evaluating programmes that help encourage product purchase and customer satisfaction, through credible communication of information.
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RE-ENGINEERING TODAY'S ADVERTISING AGENCY FOR TOMORROW
Sam Balsara
The pace of change has become so frenetic and more importantly trends so erratic, that to survive you need to be able to 'see' tomorrow. Success today, is no guarantee of success tomorrow.
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THE FUTURE OF ADVERTISING
Sam Balsara
In my 30 years in Marketing and Advertising, not once have I heard a talk or speech or read an article or a book on the 'Future of Advertising'.
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STYLE, SOPHISTICATION, SIMPLICITY PERSONIFIED
Sam Balsara's interview in 4 Ps magazine. Read more

OF VALUES, PRINCIPLES AND MADISON WORLD
Sam Balsara talks about his journey so far with Forte magazine. Read more

PLAY IT AGAIN, SAM!
Sam Balsara’s interview in Hindu Business Line talks about the ad industry should go beyond playing mere lip service to consumer insights and engagement. Read more

HOW I DID IT
Sam Balsara talks about his journey so far with Inc magazine. Read more

PLAY IT AGAIN, SAM
Sam Balsara interviewed by Campaign on the milestones and people that shaped his extraordinary career. Read more

MADISONITE FOREVER
There is more to Sam Balsara than just being Chairman & Managing Director of Madison. His influence on Indian adland and media in general is supreme. Sam Balsara interview by Impact. Read more

THE FITTEST ONE
He has triumphed in an industry where survival has been a big challenge. Sam Balsara shares his secrets to a successful career spanning 3 decades to The Financial Express - Brand Wagon. Read more

ADAPT TO SURVIVE AND WIN
Read Sam Balsara’s cover story interview in Smart Manager. Read more

MEDIA AGENCIES CAN BECOME EASY TARGETS
Read Sam Balsara’s exclusive interview in Business Standard. Read more

CLIENTS WANT BEST-IN-CLASS SERVICES, BECAUSE THEY KNOW THAT IF THEY WANT TO BE THE BEST-IN-CLASS, THEY NEED THOSE KINDS OF PARTNERS.
Sam Balsara interviewed by Exchange4media.com... Read more

SPEAKING HER MIND
The Sindhian interviews Madison PR CEO, Veena Gidwani and discovers how she truly is a woman of substance... Read more

FAMILY IS A STRESS BUSTER.
Outlook Business gets personal with Madison World CMD, Sam Balsara... Read more

A PROFESSIONAL MANAGER CANNOT MATCH UP TO THE OWNER MANAGER’S PROFESSIONALISM, GUT – FEEL, INTUITIVENESS, ABILITY TO ASSESS RISKS.
Sam Balsara interviewed by Money Life.....Read more

MS MEDIA - 25 WOMEN WHO MATTER - PUNITHA ARUMUGAM
All you wanted to know about Madison Media Group CEO Punitha and more....Read more

"DOES RURAL INDIA GET YOUR BRAND MESSAGE?"
R V Rajan, MD Anugrah Madison, speaks to Catalyst, Hindu Business Line

"MADISON'S PARADIGM: SHIFT TO MAXIMUM RETAIL PRESENCE"
Arunangshu Ghosh, COO MRP speaks to POP Asia

"IF OUR CLIENTS GROW WE WILL GROW. THAT IS THE ESSENCE OF OUR STRATEGY"
Indiantelevision.com's interview with Sam Balsara

"EVERY RUPEE THAT WE EARN COMES FROM OUR CLIENTS"
Punita Arumugam, CEO Madison Media (west) speaks to exchange4media.com