Consumers are tired of traditional brand communication. They want to receive communication in an entertaining way. We provide innovative platforms for brands to reach their consumers using entertainment content as the communication medium.
MATES offers various formats for such integration:
In-film Advertising
Co-Branded Promotion
In Tele Advertising
Advertisement Funded Programme
Music Association
In-film advertising helps a brand to be present in the content itself and hence becomes inseparable from the storyline. Such integration of the brand within the script of a film helps in delivering the brand message in an entertaining and engaging way. We closely study the story line and brand positioning for seamless and effective integration. Take a look at why In-film integration is such a great medium to advertise with!
Joint Promotions help leverage brands by integrating their communication with film content in an interesting way. The hype surrounding a new movie in India is immense and this gives brands an opportunity to leverage themselves through film associations.
There’s a life beyond 30 second spot. In Tele Advertising as a medium has the capacity to reach out to the widest possible audiences. It creates an association between good entertainment and the brand, raising its equity within the prospective target audience. It also provides competitive edge by giving the brand an ownership opportunity of a particular show.
Music in India has always been one of the major entertainment content sources, so much so that Indian movies are recognized because of their music. Its reach is universal and hence any association cuts across to a wider stratum of the TG.
Recent Work :
Movies
Bodyguard
Zindagi Na Milegi Dobara
Ready
Tees Maar Khan
Break Ke Baad
Raavan
Aisha
Karthik Calling Karthik
My Name Is Khan
Kites
Kambakht Ishq
Chandani Chowk To China
Dostana
Golmaal Returns
Heroes
Bhoothnath
Brands
Asian Paints
Avon Cycle
Acer
Bajaj
Bharat Matrimony
Bisleri
Ceat
Idea
Lenovo
Liliput
Maybelline
Mother Dairy
Oriental
Olympus
Pantaloons
Pepsi
Puma
Portico
Reebok
Sun Microsystems
Verve
Victorianox
Veet
Venus Soaps
V Guard
2. Celebrity Management
It’s much beyond the action, lights, and camera… we provide 360 degree solution to our clients and the talent we manage. From finest Bollywood actors to upcoming talent, from musicians to fashion designers… watch them bask under the MATES umbrella!
Recent Work:
Endorsements
John Abraham – VIP Skybags, V dot – van Heusen , Wella Kolistint, Audi India, Ultimate Nutrition, Philips. Ragini Khanna – Catch Mix and Drink Leena Mogre – Parag Dairy Manoj Bajpayee - Pan Vilas Vivek Oberoi - Donear Suitings Akshay Kumar - Grasim Suitings & Levis Jeans Bipasha Basu - Reebok Juhi Chawla - Kissan, Wipro Baby Soft, Wipro northwest Switches, Wipro Safewash, Catch Spices, Dabur Ethnic Ayurveda, Zero B, Wipro Consumer Care, Northwest Switches, Roohafza, Dabur Aayurveda Sharmila Tagore - Rajesh Exports (Laabh Jewellery) Sonali Kulkarni - Sapat Tea Isha Koppikar - Police Sagarika Ghatge - Reebok & Maples Education Society, Universal Constructions Sakshi Tanwar - Dabur Abbas (south actor) - Reckitt Benckiser
One off Appearances
Shahrukh Khan – Unveiling of the new logo, Shoppers’ Stop Lara Dutta - Gloria Jean's Coffee Sagarika Ghatge -Samsung Refrigerator, GPI Candies , Rediff, Kaya, Commonwealth games, Olympic Torch, Himalayan Bottled Water, Glow Pill Prachi Desai – Show stopper for Krishna Mehta , opening night Lakme India Fashion Week Spring Summer 09'
3. Film Marketing
We design innovative marketing campaigns tailored to the movies most receptive audience. Such marketing campaigns maximize movies commercial potential.
Our areas of expertise include:
Marketing Strategies
Film and Target Segment Analysis
Phase-wise Marketing & Communication Plan
Media Tie-ups for TV, Radio, Internet, and Outdoor
Media Planning & Buying
Public Relations
Publicity Design & Promos
Film Merchandising & Licensing
Films Worked On
4. Event Solution
As our endeavor to deliver beyond the best to our clients, we have forayed into Events Solutions.
We ideate, create, execute & deliver creating exclusive Event Properties to help our clients enhance their brand proposition to the desired target audience. Besides, we also bring forth prospects to accentuate the branding initiatives with movie associations, crafting unique events.
Movies
