1. In-film Advertising
   In-film placement helps a brand to be present in the content itself and hence be inseparable from the storyline. Such seamless integration of the brand within the script of a film helps in delivering the brand message in an entertaining and engaging way. Here's a look at why In-film integration is such a great medium to advertise:
   
   • An engaging communication medium that passes information while entertaining.
   • Extremely high shelf life of the association because of everlasting nature of film content.
   • Opinion leadership through endorsement by known stars.
   • Ability to communicate through a life-like situation
   • Empathetic medium.
   • Clutter free medium.
   • Competitive pricing

   Award Winning   Tanishq in Paheli View Clips A   |   View Clips B Domino's in Phir Hera Pheri View Clips Recent   Motorola in Don View Clips Louis Phillip in Don View Clips Kotak in Babul View Clips Bournvita in Krrish View Clips

2. Co-Branded Promotion
   Joint Promotions help leverage brands by integrating their communication with film content in an interesting way. The hype surrounding a new movie in India is immense and this gives brands an opportunity to leverage themselves through film associations. There are various factors that make joint promotions with films such an interesting proposition:
   • Leverage on the hype surrounding the release of the film.
   • One of the most effective sponsorship opportunities.
   • Works as a maximizer for an ongoing media activity.
   • Entertainment rates are applicable for such activities, which are considerably lower than the regular advertising rates.
   • Association value with stars from the film at minimal costs.

   Award Winning   Paheli with Tanishq View Clips A   |   View Clips B   Recent   Nokia Om Shanti Om View Clips Shoppers Stop Om Shanti Om View Clips Maybelline Om Shanti Om View Clips Sia Om Shanti Om View Clips Spinz Jab We Met View Clips Kotak with Babul View Clips JK Tyre with Die Hard View Clips Sugar Free Natura with Cheeni Kum View Clips   |    View Clips   |    View Clips Louis Phillipe with Don View Clips Oakley with Don View Hoarding  | View Print Ad IRA with Saalaam – E – Ishq View Clips J K Cement with Eklavya View Clips Spykar with Namaste London View Clips Streax with Namaste London View Clips

3. In-Tele Advertising:
   Television as a medium has the capacity to reach out to the widest possible audiences. Hence, in-tele advertising and in particular, AFPs(Advertiser Funded Programmes) have been taken up by brands in a big way to get their products noticed while viewing the content itself. Here are some major reasons why brands are latching on to this medium in a big way:
   • Allows brands to connect further with their audience than through a short 30 second TVC.
   • Creates an association between good entertainment and the brand, raising its equity within the prospective target audience.
   • The audience relates closely with television as a medium since it's viewed on a regular basis.
   • Provides competitive edge by giving the brand an ownership opportunity of a particular show.
   • Premium costing.

4. Music Associations:
   Music in India has always been one of the major entertainment content sources, so much so that Indian movies are recognized because of their music. Its reach is universal and hence any association cuts across to a wider stratum of the TG. Here are some major reasons for music being high on the priority list of today's brand managers:
   • Reaches out to mass and niche audience alike.
   • Possibility of leveraging artists for on-ground events and promotions.
   • Opens up window for new & unexplored ideas around the content

   Airtel with Abhijeet Sawant View Clips A   |   View Clips B Reebok with Jab Chhaye Mera Jaadu View Clips

Our services include:

1. Brand Endorsements
2. Campaign Led Associations
3. Brand Appearances
4. Network Marketing
5. Newer Forms of Celebrity Associations

Entertainment Celebrities Associated With MATES:

1. Film Celebrities
2. Music Celebrities
3. Directors
4. TV Actors
5. Show Hosts
6. International Film Celebrities