1. Integrated Entertainment Solutions
Consumers are tired of traditional brand communication. They want to receive communication in an entertaining way. We provide innovative platforms for brands to reach their consumers using entertainment content as the communication medium.
MATES offers various formats for such integration:
- In-film Advertising
- Co-Branded Promotion
- In Tele Advertising
- Advertisement Funded Programme
- Music Association
In-film advertising helps a brand to be present in the content itself and hence becomes inseparable from the storyline. Such integration of the brand within the script of a film helps in delivering the brand message in an entertaining and engaging way. We closely study the story line and brand positioning for seamless and effective integration. Take a look at why In-film integration is such a great medium to advertise with!
Joint Promotions help leverage brands by integrating their communication with film content in an interesting way. The hype surrounding a new movie in India is immense and this gives brands an opportunity to leverage themselves through film associations.
There’s a life beyond 30 second spot. In Tele Advertising as a medium has the capacity to reach out to the widest possible audiences. It creates an association between good entertainment and the brand, raising its equity within the prospective target audience. It also provides competitive edge by giving the brand an ownership opportunity of a particular show.
Music in India has always been one of the major entertainment content sources, so much so that Indian movies are recognized because of their music. Its reach is universal and hence any association cuts across to a wider stratum of the TG.
Recent Work :
 Movies
Kambakht Ishq
Chandani Chowk To China
Dostana
Golmaal Returns
Heroes
Bhoothnath
Brands
| Asian Paints |
Avon Cycle |
| Bajaj |
Bharat Matrimony |
| Bisleri |
Ceat |
| Lenovo |
Liliput |
| Maybelline |
Mother Dairy |
| Oriental |
Pantaloons |
| Puma |
Sun Microsystems |
| Verve |
Victorianox |
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