1988
March 21, 1988: Began with Godrej & Nelco accounts |
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1989
Launched Cinthol Lime which made a phenomenal impact in marketplace with 5.3% market share in premium market in first month. |
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1993
Grew steadily, increasing seven-fold billings in 5 years. |
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1994
Tied-up with DMB&B; Added P&G brands Vicks & Whisper. Moved Whisper's share from 27% to 47% despite premium pricing making it market leader. |
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1995
Added Philips DAP account;
March 1995: Won Buying AOR of P&G |
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1996
Adopted Concept of Unitisation.
March 1996: Won Buying AOR of Tata Tea
October 1996: Won Coke Buying AOR |
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1997
Won Buying AOR of Godrej |
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1998
January 1998: Madison Media opens in Delhi
March 1998: Outdoor company called Out- Sel started
April 1998: Rural unit, Anugrah Madison begun
August 1998: Madison Media opens in Bangalore with BPL Group AOR |
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1999
January 1999: Split media into two with CVL Srinivas as COO of North & South and Punitha Arumugam as COO of West
March 1999: Retained Coke AOR in pitch and won planning
April 1999: Lost Cinthol creative account
July 1999: Parted company with DMB&B
July 1999: Vicks & Whisper accounts moved out because of parting with DMB&B
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2000
January 2000: Retained P&G Buying AOR
March 2000: ADNOVA commences operations
April 2000: PR Unit starts independent operations
May 2000: Won Maruti (TV) AOR & Perfetti van Melle AOR
June 2000: Won Kinetic AOR, Godrej planning AOR
August 2000: Madison Media Research Centre starts operations |
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2001
May 2001: New Outdoor unit - MOMS commences operations as independent company. Wins ZEE TV, VIP, Delsey and HBO
September 2001: Madison Creative commences operations in Delhi
September 2001: Mothballed ADNOVA
2001-02: PR wins Sify, TBZ, Swagelok accounts among others; PR network expanded to Indore, Chandigarh, Pune; Anugrah Madison wins ACC |
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2002
January 2002: Lost Tata Tea AOR because of Tata Group consolidation
February 2002: Won ESSEL/ Playwin /Zee AOR
April 2002: Merchandising unit (MMS) commences operations as independent company. Wins business of Airtel, Samsung & Shaw Wallace |
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2003
Madison Creative wins Red Bull account,
Madison Media wins Kotak Mahindra, Asian Paints, Cadbury AOR
Anugrah Madison wins Sky Insurance and Water Base (Shrimp Farm)
MOMS wins Skoda, Kotak and Godrej Tea |
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2004
Jan 2004: Madison Media wins Hyundai AOR
April 2004: Brand Equity ranks Madison Media as the second best Media Planning and Buying agency
June 2004: Media wins Airtel AOR
July 2004: MOMS wins Times TV Zoom account
Anugrah opens office in Mumbai
Aug 2004: Madison Dream Year launched
New in-film unit (MATES) starts operations
Merchandising unit re-branded as Madison Retail Paradigm |
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2005
Jan- Apr 2005 : Madison Media wins TVS, Tata Tea, Tata Chemicals media duties.
Madison Media launches 2 sub-brands: Madison Media Plus, Madison Media Infinity
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| May 2005: Madison Media becomes India’s Most Admired Media Agency, according to the Brand Equity Ad Agency Reckoner 2005. |
| June 2005: Sam Balsara nominated on Media Jury at International Advertising Festival, Cannes 2005. |
September 2005: Madison launches Think Pink Year.
Madison Media wins the coveted General Motors Account |
Oct - Dec 2005: MATES starts celebrity management division, sign on Akshay Kumar
Madison PR starts Media Training Capsule and Design Cell |
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2006
June 2006: Madison Media becomes the first Media agency to bring home not one but two Cannes Media Lions Awards for work done on Cadbury and P&G.
October 2006: Madison Media evolves into 4 sub brands – Madison Media Alpha, Madison Media Plus, Madison Media Infinity and Madison Media Sigma
November 2006: Madison starts Shopper Marketing Consultancy Unit – MASH
December 2006: Events take Madison International; Madison invests in Thai Events Company Penada |
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2007
January 2007: Madison stars BTL unit, OUT-SEL PROMOTIONS in Bangalore and second Outdoor Agency PLATINUM OUTDOOR
April 2007: Madison ties up with Philippine based company Xurpas to launch Madison Xurpas Mobile Service to enter the mobile space
August 2007: Madison Creative re-brands itself as mc2
October 2007: Madison acquires a stake in Professional Management Group, India 's first Sports Marketing Company founded by Sunil Gavaskar and marks an entry into the Sports Management
November 2007: Madison Media ranked No. 1 Media Agency by Brand Equity Ad Agency Reckoner 2007 Again! |
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Madison World today is a Rs. 13 billion diversified communication group in India with 15 specialist units in Advertising, Media, Outdoor, PR, Rural, Retail Design, Shopper Marketing, Entertainment, BTL, Mobile and Sports; employing over 500 communication professionals across 7 cities in India. |
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Its been a roller coaster ride so far… stay tuned to find out more. |
