What makes Madison unique and binds all Madisonites across units together, is a set of Madison Values:
We are modern and progressive in our outlook, but old fashioned in our value systems.
NO COMPROMISE...ON VALUES
We will be fiercely competitive in the market place, but at no stage will we compromise on our values. We will not sacrifice our values for short-term gains or even under impossible circumstances.
We will adopt the highest standards of honesty and integrity, professionally and personally, individually and collectively. We will be governed by a strong sense of fair play in our dealings with our colleagues, our clients and our suppliers.
We will be transparent in our dealings with both our clients and suppliers.
We will place our client's interest ahead of our own.
We will conserve our resources to meet unforeseen circumstances.